Insider nails

December was a good month for the nail industry, with the number of manicures and pedicures performed up on last year’s figures. Retail business also grew for nearly a quarter of you, thanks to clients investing in homecare products such as cuticle oils and nail strengtheners to keep their nails in top condition between appointments.

Updating your prices this year could be a priority, with 43% of you admitting that you haven’t had an increase for two or more years. While competition from low-priced nail bars is growing, charging what you’re worth is vital to keep your business profitable. Many of you are also looking to extend your treatment menus, with 24% now offering stamping nail art.

Check out the latest nail news on page 149, which includes an exclusive look inside Sweet Squared’s new HQ.

On the spot

24% offer stamping nail art

When was the last time you increased your treatment prices?

1. Two or more years ago

2. Six months ago

3. One year ago

4. One to two years ago

Other than polish, which product was most popular at retail in 2017?

1. Cuticle oil

2. Nail strengthener

3. Top coat

4. Base coat

METHODOLOGY Insider is compiled from a monthly telephone survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by phone from January 8–12, regarding business for the month to December 31. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

December 2017 in numbers

HOW DID TREATMENT BUSINESS IN DECEMBER 2017 COMPARE WITH DECEMBER 2016?