5 mins
Insider beauty
Business Trends
Dorothy Perkins
The Christmas period was great for UK beauty salons, boosting both treatment and retail sales compared to last year’s figures – your room occupancy came in at a massive 63%.
Perhaps that’s because you make great use of add-on treatments in your salons, with mini massages and jowl lifts proving particularly popular with clients.
Many of you have also been busy putting initiatives into place to boost your therapists’ mental wellbeing, such as complementary massages and team-building events, understanding that staff are the heart of your business. Plus, for more than half of you, your team are your family – literally. For more advice on how to keep staff mentally healthy, turn to page 115.
On the spot
What do you do to boost therapists’ mental wellbeing?
1. Massage for each team member
2. Small acts of kindness
3. Having an open dialogue
4. Team-building events
58% have a family-run business
Which add-on treatment is most popular with clients?
1. Eye treatment
2. Mini massage
3. Jowl lift
4. Lip wax
December 2017 in numbers
HOW DID TREATMENT BUSINESS IN DECEMBER 2017 COMPARE WITH DECEMBER 2016?