Vitamin C, essential oils and diverse foundation shades set to dominate product sales in 2018 | Pocketmags.com

COPIED
4 mins

Vitamin C, essential oils and diverse foundation shades set to dominate product sales in 2018

Vitamin C, essential oils and shade-inclusive foundation lines are set to be among the hottest beauty products and ingredients of 2018.

Cleansing oils and lip tints also join the list of trends set to dominate the beauty industry this year, according to the Pinterest 100, an insight report based on users’ top pins.

“Saves” (or pins) of images tagged with “cleansing oil” increased by 555% in 2017, while “lip tint” pictures were pinned 414% more over the year compared to 2016; and pins of “complexion matching” images grew by 378%.

Pinterest saw a 75% increase in beauty pins in general over 2017. Wellness trends were also included, with two billion pins spanning topics including fitness, meditation and nutrition. Saves for “vitamin C” were up by a huge 3,379. Interestingly, “essential oil food recipe” pins increased by 689% over the year.

This article appears in PB February 2018

Go to Page View
This article appears in...
PB February 2018
Go to Page View
Looking for back issues?
Browse the Archive >