Sienna X launches retail range into Boots | Pocketmags.com

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Sienna X launches retail range into Boots

Sienna X has launched a small selection of retail products into Boots stores, marking its first move into the consumer retail market.

The Pro Edit consists of five products – Secret Tan Primer, Gradual Self Tan Lotion, 1HR Self Tan Tinted Lotion, 1HR Self Tan Tinted Mousse and 1HR Self Tan Tinted Mist – the latter three of which are new launches.

Sienna X said this retail presence was designed to increase brand awareness and help drive new customers into salons.

Managing director Nicola Matthews added, “We know that there are a segment of tanning customers who only tan at home and are yet to be introduced to professional tanning treatments, which means they probably haven’t heard about Sienna X before…This is an exciting move for our brand.”

This article appears in PB February 2018

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PB February 2018
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