Insider spa

Spa treatment figures soared in December when compared to the previous year and your room occupancy came in at a steady 64%. These figures are likely to have been boosted by a focus on upselling during the festive period, with many of you finding make-up base application or eye rituals to be popular treatment add-ons. Check out this month’s hottest treatment launches on page 153 for more ideas.

To keep your therapists feeling good mentally, you’ve had a lot more open dialogue with staff and have even implemented small acts of kindness such as free fruit in the staff room. Seeing as the beauty industry is a place where daughters tend to follow in their mothers’ footsteps and husband-and-wife teams are also commonplace, it’s no surprise that 25% of you operate family-run spas.