Salons across the UK join together for campaign to encourage women to get smear tests | Pocketmags.com

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Salons across the UK join together for campaign to encourage women to get smear tests

An initiative started by a Liverpool beauty salon to encourage women to book in for cervical screenings has taken off around the country.

The movement sees salons offering women a free facial upon proof that they’ve attended their screening.

The campaign, which is using the hashtag #Fannies4Facials on social media, was started by Steph Fox, owner of Liverpool salon Every Body Massage, in January and has since been picked up by salons across the UK, including Rochdale salons A Little Day Spa and The Salon, Isle of Wight salon Zen Beauty and Hair, and Topaz Nails and Beauty in Burton upon Trent.

Reacting to the news that the number of women booking in for a smear test has dropped to its lowest level in 20 years, the salons are offering a free 30-minute facial, on the condition that the client shows proof of their smear appointment, such as a letter or text message reminder from their doctor’s surgery. The campaign is running until the end of February.

Fox said, “I’ve made this my personal mission, to get as many woman as I can to have their smears done…I don’t care if I end up doing 1,000 [facials] if that means 1,000 women in Liverpool go for a smear… It will be worth every hour and penny to me.”

The cervical screening test is a method of detecting abnormal cells on the cervix and, according to the NHS, around 3,000 cases of cervical cancer are diagnosed each year in the UK.

This article appears in PB February 2018

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PB February 2018
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