This month, the spotlight has been on money and the investment it takes to keep your salon ticking over nicely. The cost of supplies was a hot topic, especially how much cash it takes to stock your treatment rooms and retail space. Although your average spend came in at anywhere between £100 and £300 per month, 13% said they splash more than £500 on supplies, while just under a fifth (18%) only shell out £51 to £100.
With Christmas just around the corner, many of you are already organising your promotional strategy. Nearly two thirds (62%) are putting together seasonal treatment offers, while 23% are looking to offer a gift with purchase and 18% are launching a New Year rebooking incentive.
Be among the first to get your hands on the pro brands’ Christmas collections at PB North.
See who will be exhibiting on page 82.
On the spot
How much, on average, do you spend per month on beauty supplies?
4. More than £500
23% would consider selling their salon
Which marketing initiative helps boost your column bookings the most during the Christmas period?
1. Seasonal treatment offers
2. Small gift with bigger purchase
3. New Year rebooking incentives
4. Good-value Christmas party packages
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August 2018 in numbers
HOW DID TREATMENT BUSINESS IN AUGUST 2018 COMPARE WITH AUGUST 2017?
AVERAGE TREATMENT ROOM OCCUPANCY
HOW DID RETAIL BUSINESS IN AUGUST 2018 COMPARE WITH AUGUST 2017?