Beauty consumers are seeking out products with innovative, playful textures, like those that resemble jelly, according to figures from research company Kline.
The company’s new digital tracking service, Amalgam, ranked an improved score for jellytextured products through Q1 to Q2 2018. Having first identified the trend in the masks category, Kline predicted an increase in Q3 across mask, serum, moisturiser and make-up categories as new launches hit the consumer market.
In the professional realm, 2018 launches such as Katherine Daniels Miracle Cleansing Jelly and Germaine de Capuccini’s black and green tea jelly massage mediums for pro use helped introduce the texture trend.
Meanwhile, the “jelly nails” hashtag has more than 12,000 mentions on Instagram. Jelly nails are colourful, see-through and have a super high shine.