Metallic eyeshadow and marble nail art top Pinterest’s Global Beauty Trends

Shimmery make-up and intricate nail art designs, such as ombré and marble, are set to take the beauty industry by storm this autumn/winter, according to Pinterest’s 2018 Global Beauty Report.

The social media platform examined 207 million boards to see what people across the globe are searching for and pinning when it comes to beauty, and used this data to reveal the hottest make-up and nail trends for the third and fourth quarter of 2018.

The biggest predicted make-up trend is metallic eyeshadows in all shades and finishes, with Brits opting for metallic silvers (pins up 334% year on year by August 2018) and Australians choosing rose gold (searches up 188%).

Ombré and marble nail art are the designs people want, with searches for marble nails increasing 31% in Australia and ombré 88% in the US. In the UK, red nails remain popular with pins increasing by 90%.

This article appears in the PB October 2018 Issue of Professional Beauty

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