Professional lash brand Nouveau Lashes has launched into the Australian market for the first time. The brand attended the Sydney Beauty Expo in September to introduce its products and treatments to the Australian professional beauty industry and begin its partnership with distributor Bio Beauty Concepts.
Bio Beauty Concepts has more than 20 years’ experience working with beauty brands and is also Australia’s exclusive distributor of Bio Sculpture nail products. It will equip lash technicians in the country to carry out Nouveau’s LVL lash lift system and individual lash extension treatments, as well as supply the brand’s retail and aftercare products.
Talya Bergmann, director of Bio Beauty Concepts, commented: “Australians are known for their energetic approach to life, and nutrition and keeping fit is as much a part of the Aussie lifestyle as barbecues, surfing and enjoying the great outdoors. With their laid-back, holistic approach to beauty, Australians really embrace natural beauty and look for longlasting, low-maintenance treatments that subtly enhance their features as opposed to changing them.”
Bridgette Softley, director of Nouveau Lashes, added: “I am really excited to work with Bio Beauty Concepts, as together we intend to educate professionals and the consumer that they do not need to compromise on health and beauty when it comes to eyelash treatments.”