Professional Beauty
Professional Beauty


8 MIN READ TIME

Insider spa

Dorothy Perkins

It’s nearly the most wonderful time of the year and as you gear up to get your spa Christmas-ready, many have been questioning how to maximise customer spend during this time. More than three quarters (89%) are developing seasonal treatment offers to entice clients in, 67% are looking to offer a gift with purchase and 44% are working on great-value party packages. For more advice on successful Christmas trading, check out our top tips feature on page 129.

With business booming, as represented in your treatment and retail figures for the month compared to last year, many of you have been discussing whether to sell your business while it’s at its peak.

The results revealed that 78% are unwilling to sell their spa to the highest buyer. In trend news, check out why industry professionals are talking about the skin microbiome on page 122.

On the spot

How much, on average, do you spend per month on spa supplies?

1. More than £500

2. £301–£400

3. £201–£300

4. £101–£200

22% would consider selling their spa

Which marketing initiative helps boost your column bookings the most during the Christmas period?

1. Seasonal treatment offers

2. Small gift with bigger purchase

3. Good-value Christmas party packages

4. Hosting a seasonal client event

August 2018 in numbers

HOW DID TREATMENT BUSINESS IN AUGUST 2018 COMPARE WITH AUGUST 2017?

56% BETTER

22% SAME

22% WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

48%

HOW DID RETAIL BUSINESS IN AUGUST 2018 COMPARE WITH AUGUST 2017?

67% BETTER

11% SAME

22% WORSE

This article appears in the PB October 2018 Issue of Professional Beauty

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This article appears in the PB October 2018 Issue of Professional Beauty