It’s nearly the most wonderful time of the year and as you gear up to get your spa Christmas-ready, many have been questioning how to maximise customer spend during this time. More than three quarters (89%) are developing seasonal treatment offers to entice clients in, 67% are looking to offer a gift with purchase and 44% are working on great-value party packages. For more advice on successful Christmas trading, check out our top tips feature on page 129.
With business booming, as represented in your treatment and retail figures for the month compared to last year, many of you have been discussing whether to sell your business while it’s at its peak.
The results revealed that 78% are unwilling to sell their spa to the highest buyer. In trend news, check out why industry professionals are talking about the skin microbiome on page 122.
On the spot
How much, on average, do you spend per month on spa supplies?
1. More than £500
22% would consider selling their spa
Which marketing initiative helps boost your column bookings the most during the Christmas period?
1. Seasonal treatment offers
2. Small gift with bigger purchase
3. Good-value Christmas party packages
4. Hosting a seasonal client event
August 2018 in numbers
HOW DID TREATMENT BUSINESS IN AUGUST 2018 COMPARE WITH AUGUST 2017?
AVERAGE TREATMENT ROOM OCCUPANCY
HOW DID RETAIL BUSINESS IN AUGUST 2018 COMPARE WITH AUGUST 2017?