Professional Beauty
Professional Beauty


1 MIN READ TIME

EDITOR’S COMMENT

New research this month has shown that many segments of the market still feel unrepresented by the beauty industry. From generation Z to menopausal and perimenopausal women (see page 12 for both reports), as well as plus-size consumers (see page 11), a lack of diversity in the ages, body shapes and skin tones portrayed in beauty branding is still a concern for many.

While beauty companies have made huge strides in recent years to show a wider range of models in their branding, the balance between inclusivity and tokenism can be a difficult one to strike.

One of the biggest criticisms expressed in the recent reports was when brands seemed to pigeonhole a certain consumer group rather than recognising and representing the breadth of skin concerns and attitudes within it.

As the average age of the UK population continues to rise, the over-60s age group is an increasingly important one for salons and spas to reach. But, of course, the lifestyles and the skin and body care needs within this segment vary enormously.

In our feature on page 52, we explore the changing attitudes of the older generation, and the best ingredients, technologies and techniques to consider when putting together a treatment plan for clients in this age group, as well as the language to use and the wellness tools to recommend.

When reaching gen Z, we all know that social media is vital, and this month we’re taking a closer look at the new wave of beauty pros making noise on video platform TikTok. From session nail and make-up artists to standout dermatologists and massage therapists, we introduce you to some must-follow stars of the smartphone screen on page 70.

Editor

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This article appears in the July 2022 Issue of Professional Beauty


More from this issue

NEWS
71% of women want to see beauty brands better
HEALTHY ageing
Although the beauty industry has been making progress in diversity and inclusion, some older people still feel neglected. Ellen Cummings looks at whether it’s time to ditch the term “anti-ageing” and how beauty therapists can help clients aged over 60
Talking to… MICHAEL NEWCOMBE
With plans for yachts, residences and virtual spa experiences, Four Seasons’ new vice president spa and wellness shares his thoughts on the innovations shaping the future of spa
BRIGHT FUTURE
This month’s hottest launches feature products to brighten your clients’ skin, nails and moods
GO mobile
With an increasing number of techs branching out alone, we ask the experts about the pros and cons of mobile nail work and how to make a success of it
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business

COPIED
This article appears in the July 2022 Issue of Professional Beauty