New research this month has shown that many segments of the market still feel unrepresented by the beauty industry. From generation Z to menopausal and perimenopausal women (see page 12 for both reports), as well as plus-size consumers (see page 11), a lack of diversity in the ages, body shapes and skin tones portrayed in beauty branding is still a concern for many.
While beauty companies have made huge strides in recent years to show a wider range of models in their branding, the balance between inclusivity and tokenism can be a difficult one to strike.
One of the biggest criticisms expressed in the recent reports was when brands seemed to pigeonhole a certain consumer group rather than recognising and representing the breadth of skin concerns and attitudes within it.
As the average age of the UK population continues to rise, the over-60s age group is an increasingly important one for salons and spas to reach. But, of course, the lifestyles and the skin and body care needs within this segment vary enormously.
In our feature on page 52, we explore the changing attitudes of the older generation, and the best ingredients, technologies and techniques to consider when putting together a treatment plan for clients in this age group, as well as the language to use and the wellness tools to recommend.
When reaching gen Z, we all know that social media is vital, and this month we’re taking a closer look at the new wave of beauty pros making noise on video platform TikTok. From session nail and make-up artists to standout dermatologists and massage therapists, we introduce you to some must-follow stars of the smartphone screen on page 70.
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