Professional Beauty - July 2022

In this edition

EDITOR’S COMMENTNew research this month has shown that many
NEWS71% of women want to see beauty brands better
Take pride IN YOUR service job?Are you guilty of being self-deprecating at work? Melanie Wallace, UK marketing manager at Timely Business Management Software, explains how learning to sing our own praises can lead to big business benefits
5 STEPS to keep clients COMING BACKIs your beauty business struggling to retain clients? The team at Vagaro shares five ways to keep them rebooking and returning
The world’s safest & most hygienic PIERCING SYSTEMAdding ear and nose piercing to your treatment menu can provide high returns on a low investment. The team at Inverness explains how
Shaping the world of BEAUTY & WELLNESS BUSINESSESDiscover how subscription-free Fresha is boosting House of Gloss’s business
Bring your A GAMEVitamin A is a powerful anti-ageing ingredient but it’s essential to recommend the right formulation for your client. Matt Taylor, Eve Taylor London’s brand and education manager, explains how
TAKE BACK timeAre you running your salon, or is your salon running you? The team at Beu outlines how to save time and stay successful
Profit FROM LASERLaser treatments are becoming increasingly popular. The team at Cosmeditech explains how to endure return on investment and run a profitable laser business
PROFESSIONALBEAUTY.CO.UKWe take a look inside PB’s digital world
11 TikTok beauty pros YOU SHOULD be followingFrom MUAs and nail artists to formulators and therapists, Lollie Hancock explores the TikTok accounts worth hitting follow for
INSIDER BEAUTYOur exclusive monthly benchmarking stats for each sector of the market
INSIDER SPATherapists working in spas and beauty salons
INSIDER NAILSWith summer holiday season finally upon us, gel-polish manicures are increasing in popularity
On being HUMBITIOUSBeing humble doesn’t mean you can’t be ambitious. Hellen Ward discusses the virtues of humility in an industry where we’re often faced with demanding clients and boastful competitors
ASK THE ExpertsOur beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… MICHAEL NEWCOMBEWith plans for yachts, residences and virtual spa experiences, Four Seasons’ new vice president spa and wellness shares his thoughts on the innovations shaping the future of spa
HEALTHY ageingAlthough the beauty industry has been making progress in diversity and inclusion, some older people still feel neglected. Ellen Cummings looks at whether it’s time to ditch the term “anti-ageing” and how beauty therapists can help clients aged over 60
AGE WELL9 of the best professional skincare products to help older clients look and feel their best
Wave goodbye to WHITE SPACETired of seeing gaps on your appointment sheets? Gavin Hoare outlines how to avoid no-shows and cancellations and fill in your white space
Standout SOFTWAREFrom deposits to SMS reminders, these are the best software services available to reduce cancellations and no shows in your salon
GO mobileWith an increasing number of techs branching out alone, we ask the experts about the pros and cons of mobile nail work and how to make a success of it
The RELAX LoungeGemma Barratt, group spa director for the Daniel Thwaites group, tells Lollie Hancock about a £100,000 investment into the new relaxation area at Bristol’s Aztec Hotel & Spa
Claim YOUR EXPENSESWith the cost of living soaring, it’s crucial to claim all the business expenses you are entitled to. Joanne Thorne explains what you can claim as a limited company or a sole trader
GLOW gettersThis month’s launches include skin technologies to help clients get their glow on, and we try some serious cleansing and shaping treatments
BRIGHT FUTUREThis month’s hottest launches feature products to brighten your clients’ skin, nails and moods
CAREERS CRUSADEThe NHBF’s recent Careers at the Cutting Edge report painted a damning picture of a beauty skills and recruitment crisis. Chief executive Richard Lambert gives us the lowdown
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