Debate: do you respond to negative reviews and comments on social media?
Jemma Evans, owner of Bella Grace Beauty, West Midlands, commented: “I would always acknowledge the comment and then direct them to private message so we can discuss the issue in more detail. I feel ignoring it validates it even more, especially if you are active on your socials and reply to most comments.”
What’s your top tip for increasing client spend?
Justyna Rostek, beauty director of Guinot Earlsfield, commented: “Listen. Listen.
Listen. Concentrate on clients’ goals and ask good questions in the consultation. Make them feel valued and heard.”
Kieley Scholey, owner of Beauty by Kieley Scholey, commented:
“I find using a ‘treatment of the month’ and adding a little extra to it makes people want to book it the month that it’s on offer.”
This month we asked you…
Do you offer CBD treatments in your spa/salon?
Sam Blake, holistic therapist and founder of The Safer Salon Geek:
“I read the article ‘Licensing scheme for aesthetics to become law’. A much -needed step forward to shape the whole of our industry. As the industry has become more technical, with risk levels increasing, licensing and regulatory reform is a must. Quality and standards of training are fundaments, but also the origins of manufacturing and purchase of product and equipment need to be addressed too.
I am all for regulatory reform that makes the whole industry safer.”
Retinol, graphic liner and gua sha named this year’s top beauty trends
“We love to include gua sha at the end of our treatments”
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