Professional Beauty
Professional Beauty



Hot Topic

Debate: do you respond to negative reviews and comments on social media?

Jemma Evans, owner of Bella Grace Beauty, West Midlands, commented: “I would always acknowledge the comment and then direct them to private message so we can discuss the issue in more detail. I feel ignoring it validates it even more, especially if you are active on your socials and reply to most comments.”

Hot Topic

What’s your top tip for increasing client spend?

Justyna Rostek, beauty director of Guinot Earlsfield, commented: “Listen. Listen.

Listen. Concentrate on clients’ goals and ask good questions in the consultation. Make them feel valued and heard.”

Kieley Scholey, owner of Beauty by Kieley Scholey, commented:

“I find using a ‘treatment of the month’ and adding a little extra to it makes people want to book it the month that it’s on offer.”

This month we asked you…

Do you offer CBD treatments in your spa/salon?

Sam Blake, holistic therapist and founder of The Safer Salon Geek:

“I read the article ‘Licensing scheme for aesthetics to become law’. A much -needed step forward to shape the whole of our industry. As the industry has become more technical, with risk levels increasing, licensing and regulatory reform is a must. Quality and standards of training are fundaments, but also the origins of manufacturing and purchase of product and equipment need to be addressed too.

I am all for regulatory reform that makes the whole industry safer.”

Retinol, graphic liner and gua sha named this year’s top beauty trends

@_youngldn commented:

“We love to include gua sha at the end of our treatments”

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This article appears in the July 2022 Issue of Professional Beauty

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Although the beauty industry has been making progress in diversity and inclusion, some older people still feel neglected. Ellen Cummings looks at whether it’s time to ditch the term “anti-ageing” and how beauty therapists can help clients aged over 60
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This month’s hottest launches feature products to brighten your clients’ skin, nails and moods
GO mobile
With an increasing number of techs branching out alone, we ask the experts about the pros and cons of mobile nail work and how to make a success of it
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business

This article appears in the July 2022 Issue of Professional Beauty