Professional Beauty
Professional Beauty


11 TikTok beauty pros YOU SHOULD be following

As the most downloaded app of 2021 – with 656 million downloads – it comes as no surprise that TikTok is full of creators from every industry, especially the beauty, make-up, nails, and wellness sectors. With an estimated 80 million monthly active users in the US alone, it can be overwhelming knowing where to start when looking for beauty creators and accounts to follow that are relevant to you, and that you resonate with your salon or spa business.

So, we’ve done the legwork for you – here are some of the best beauty and wellness professionals you should be following on TikTok.

Best for skincare

For skin of colour: @drvanitarattan Dr Vanita Rattan educates her viewers on trending products like jade rollers and shares the types of products to use dependent on skin type. The doctor and cosmetic formulator (pictured) also shares routines and tips on treating skin of colour, and advice on treating conditions such as melasma.

For beauty jargon-busting facts: @charlotteparler

Consistently delivering the facts with video titles including “Is microcurrent BS” and “Beauty truths”, pro beauty therapist Charlotte Palermino shares transparent, no-nonsense videos about skincare hacks and ingredient explainers, as well as deepdives into serious topics such as ethics in the industry.

Best for massage

For combining stretching and massage: @moorewellness

James Moore, known as @MooreWellness, shares massage techniques such as thumb glides and exercises for problems such as foot pain, and demonstrates easy stretches your clients can do at home to relieve tension between appointments, covering everything from upper back pain to neck humps.

Best for nails

For a behind-the-scenes look at your favourite TV nails: @natalieminervanails

Natalie Minerva, aka the nail tech behind those Euphoria creations, shares episode recaps on all our favourite nail moments from the show, as well as tutorials so you can recreate the looks on your clients. Minerva (above) also shares how she came to be Euphoria’s nail tech, and when she’s not on set she’s sharing her other nail art creations for her A-list clients.

For nail art how-tos and tutorials: @zacrylics

From 3D flowers to designer-inspired French manis, and tips and tricks for picking up the perfect acrylic bead, we’re pretty sure London-based nail tech Zara has a tutorial for every design you’d ever need.

Best for make-up

For editorial and futuristic make-up inspiration: @aoifeartist

From the looks she would create on the front row at fashion week to easy details to elevate your make-up, Aoife Cullen is on a mission to show how wearable editorial and futurist make-up looks can be.

Whether it’s creating a bold editorial lip or recreating a look from the runway, Cullen’s TikToks show how make-up truly can be wearable art.

For reviews of the latest make-up releases: @mikaylanogueira

With more than 12 million followers and just under 800 million likes to date, Mikayla Nogueira rose to fame thanks to her honest reviews, helpful make-up hacks, and creative looks. Whether it’s using filters to map out her brows or giving her opinion on new brands and launches, Nogueira’s account is the TikTok equivalent of a one-stop-shop for beauty lovers.

“As the MOST DOWNLOADED app of 2021 - with 656 MILLION DOWNLOADS – TikTok is full of BEAUTY CREATORS„

Best for lashes

For in-depth mapping tutorials: @jocelynrramos

Jocelyn Ramos shares mapping videos to help you recreate her lash looks on your clients. From cat eye to doll eye and everything in between, Ramos has mapped out every look your client will ever ask for.

For pops of colour: @lashedbymare

We all know wearing certain eyeshadow colours can make your eyes pop, but what if we add those colours into lash extensions? Maribel takes coloured extensions and adds them into classic sets for a pop of colour. From red outer corners to blue butterflies, her creative lash looks are great inspo for more daring clients.

Best for brows

For brow lamination: @jalizasbeautylounge

Lamination videos are mesmerising to watch, so it’s no surprise semi-permanent make-up artist Jaliza has racked up 3.8 million likes across her videos. Creating full and fluffy brows and sharing how to pull off a bold brow lami look, Jaliza’s videos are so satisfying you won’t stop scrolling.

For microblading tips and tricks:

It’s no surprise clients drive over three hours to visit “The Brow Slayer”, aka Elle, owner of Brow Ink LA. With in-depth mapping videos and touch-up tutorials, Elle’s results speak for themselves.


This article appears in the July 2022 Issue of Professional Beauty

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This article appears in the July 2022 Issue of Professional Beauty