11 TikTok beauty pros YOU SHOULD be following | Pocketmags.com

3 mins

11 TikTok beauty pros YOU SHOULD be following

From MUAs and nail artists to formulators and therapists, Lollie Hancock explores the TikTok accounts worth hitting follow for

As the most downloaded app of 2021 – with 656 million downloads – it comes as no surprise that TikTok is full of creators from every industry, especially the beauty, make-up, nails, and wellness sectors. With an estimated 80 million monthly active users in the US alone, it can be overwhelming knowing where to start when looking for beauty creators and accounts to follow that are relevant to you, and that you resonate with your salon or spa business.

So, we’ve done the legwork for you – here are some of the best beauty and wellness professionals you should be following on TikTok.

Best for skincare

For skin of colour: @drvanitarattan Dr Vanita Rattan educates her viewers on trending products like jade rollers and shares the types of products to use dependent on skin type. The doctor and cosmetic formulator (pictured) also shares routines and tips on treating skin of colour, and advice on treating conditions such as melasma.

For beauty jargon-busting facts: @charlotteparler

Consistently delivering the facts with video titles including “Is microcurrent BS” and “Beauty truths”, pro beauty therapist Charlotte Palermino shares transparent, no-nonsense videos about skincare hacks and ingredient explainers, as well as deepdives into serious topics such as ethics in the industry.

Best for massage

For combining stretching and massage: @moorewellness

James Moore, known as @MooreWellness, shares massage techniques such as thumb glides and exercises for problems such as foot pain, and demonstrates easy stretches your clients can do at home to relieve tension between appointments, covering everything from upper back pain to neck humps.

Best for nails

For a behind-the-scenes look at your favourite TV nails: @natalieminervanails

Natalie Minerva, aka the nail tech behind those Euphoria creations, shares episode recaps on all our favourite nail moments from the show, as well as tutorials so you can recreate the looks on your clients. Minerva (above) also shares how she came to be Euphoria’s nail tech, and when she’s not on set she’s sharing her other nail art creations for her A-list clients.

For nail art how-tos and tutorials: @zacrylics

From 3D flowers to designer-inspired French manis, and tips and tricks for picking up the perfect acrylic bead, we’re pretty sure London-based nail tech Zara has a tutorial for every design you’d ever need.

Best for make-up

For editorial and futuristic make-up inspiration: @aoifeartist

From the looks she would create on the front row at fashion week to easy details to elevate your make-up, Aoife Cullen is on a mission to show how wearable editorial and futurist make-up looks can be.

Whether it’s creating a bold editorial lip or recreating a look from the runway, Cullen’s TikToks show how make-up truly can be wearable art.

For reviews of the latest make-up releases: @mikaylanogueira

With more than 12 million followers and just under 800 million likes to date, Mikayla Nogueira rose to fame thanks to her honest reviews, helpful make-up hacks, and creative looks. Whether it’s using filters to map out her brows or giving her opinion on new brands and launches, Nogueira’s account is the TikTok equivalent of a one-stop-shop for beauty lovers.

“As the MOST DOWNLOADED app of 2021 - with 656 MILLION DOWNLOADS – TikTok is full of BEAUTY CREATORS„

Best for lashes

For in-depth mapping tutorials: @jocelynrramos

Jocelyn Ramos shares mapping videos to help you recreate her lash looks on your clients. From cat eye to doll eye and everything in between, Ramos has mapped out every look your client will ever ask for.

For pops of colour: @lashedbymare

We all know wearing certain eyeshadow colours can make your eyes pop, but what if we add those colours into lash extensions? Maribel takes coloured extensions and adds them into classic sets for a pop of colour. From red outer corners to blue butterflies, her creative lash looks are great inspo for more daring clients.

Best for brows

For brow lamination: @jalizasbeautylounge

Lamination videos are mesmerising to watch, so it’s no surprise semi-permanent make-up artist Jaliza has racked up 3.8 million likes across her videos. Creating full and fluffy brows and sharing how to pull off a bold brow lami look, Jaliza’s videos are so satisfying you won’t stop scrolling.

For microblading tips and tricks: @brow.ink.la

It’s no surprise clients drive over three hours to visit “The Brow Slayer”, aka Elle, owner of Brow Ink LA. With in-depth mapping videos and touch-up tutorials, Elle’s results speak for themselves.

This article appears in July 2022

Go to Page View
This article appears in...
July 2022
Go to Page View
New research this month has shown that many
71% of women want to see beauty brands better
Take pride IN YOUR service job?
Are you guilty of being self-deprecating at work? Melanie Wallace, UK marketing manager at Timely Business Management Software, explains how learning to sing our own praises can lead to big business benefits
5 STEPS to keep clients COMING BACK
Is your beauty business struggling to retain clients? The team at Vagaro shares five ways to keep them rebooking and returning
We take a look inside PB’s digital world
Our exclusive monthly benchmarking stats for each sector of the market
Therapists working in spas and beauty salons
With summer holiday season finally upon us, gel-polish manicures are increasing in popularity
The world’s safest & most hygienic PIERCING SYSTEM
Adding ear and nose piercing to your treatment menu can provide high returns on a low investment. The team at Inverness explains how
Being humble doesn’t mean you can’t be ambitious. Hellen Ward discusses the virtues of humility in an industry where we’re often faced with demanding clients and boastful competitors
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Discover how subscription-free Fresha is boosting House of Gloss’s business
With plans for yachts, residences and virtual spa experiences, Four Seasons’ new vice president spa and wellness shares his thoughts on the innovations shaping the future of spa
Bring your A GAME
Vitamin A is a powerful anti-ageing ingredient but it’s essential to recommend the right formulation for your client. Matt Taylor, Eve Taylor London’s brand and education manager, explains how
HEALTHY ageing
Although the beauty industry has been making progress in diversity and inclusion, some older people still feel neglected. Ellen Cummings looks at whether it’s time to ditch the term “anti-ageing” and how beauty therapists can help clients aged over 60
Are you running your salon, or is your salon running you? The team at Beu outlines how to save time and stay successful
9 of the best professional skincare products to help older clients look and feel their best
Wave goodbye to WHITE SPACE
Tired of seeing gaps on your appointment sheets? Gavin Hoare outlines how to avoid no-shows and cancellations and fill in your white space
From deposits to SMS reminders, these are the best software services available to reduce cancellations and no shows in your salon
GO mobile
With an increasing number of techs branching out alone, we ask the experts about the pros and cons of mobile nail work and how to make a success of it
11 TikTok beauty pros YOU SHOULD be following
From MUAs and nail artists to formulators and therapists, Lollie Hancock explores the TikTok accounts worth hitting follow for
The RELAX Lounge
Gemma Barratt, group spa director for the Daniel Thwaites group, tells Lollie Hancock about a £100,000 investment into the new relaxation area at Bristol’s Aztec Hotel & Spa
With the cost of living soaring, it’s crucial to claim all the business expenses you are entitled to. Joanne Thorne explains what you can claim as a limited company or a sole trader
Laser treatments are becoming increasingly popular. The team at Cosmeditech explains how to endure return on investment and run a profitable laser business
GLOW getters
This month’s launches include skin technologies to help clients get their glow on, and we try some serious cleansing and shaping treatments
This month’s hottest launches feature products to brighten your clients’ skin, nails and moods
The NHBF’s recent Careers at the Cutting Edge report painted a damning picture of a beauty skills and recruitment crisis. Chief executive Richard Lambert gives us the lowdown
Looking for back issues?
Browse the Archive >

Previous Article Next Article
July 2022
Page 72