Professional Beauty
Professional Beauty



Monika Serafim specialises in high-tech, high-value beauty treatments including laser hair removal, microdermabrasion facials and nail care. As an expert cosmetologist and owner at House of Gloss, London, she makes every client “feel like they’re visiting an old friend”.

Located in fashionable Fulham, House of Gloss puts the customer experience at the heart of every service.

Alongside its state-of-the-art aesthetic equipment, central to delivering what her clients want, Fresha plays a key role in Serafim’s business. “We are fully booked two weeks ahead and most of it is thanks to Fresha,” she says.

A beautiful journey

After a decade specialising in aesthetics and laser treatments, Serafim took the brave decision to open her own business during the pandemic. A crucial step on her journey was to use Fresha’s business software to help her grow House of Gloss. “Fresha plays a massive part in managing my business because I am running the whole show. As a business owner, it has made my life so much easier – Iabsolutely love it!”, she says.

Before using Fresha, Serafim experienced high numbers of no-shows and late cancellations. She now relies on Fresha’s deposits and memberships to increase client loyalty and protect bookings. “Before using Fresha, up to 80% of treatments that were not paid upfront resulted in a no-show. This was very bad for our business. Now, with Fresha’s deposit feature, I have virtually zero no-shows.”

Many of House of Gloss’s treatments, such as laser hair removal, require clients to book a minimum number of sessions. Fresha has allowed Serafim and her team to “sell a membership and automatically see how many times clients have been in, which is very useful”.

Now, with a fully booked, thriving business, Serafim is using Fresha with confidence. And unlike her experiences with other booking software, Fresha offers her invaluable support. “One of the reasons I’m with Fresha is the incredible customer service. Fresha is not just software, there are people behind it, and I think that’s really important,” she says.

Subscription-free software

House of Gloss benefits from Fresha’s integrated payment methods to process payments seamlessly. Serafim also uses the full range of automated messaging features to remind clients about their appointments, reward regulars, and send birthday gifts and offer promotions through email and text marketing tools. “I can spend less than £20 on a blast marketing campaign that will generate £400-£500 worth of bookings; this is very effective for driving my business forward,” she adds.

Most importantly, House of Gloss’s clients enjoy using Fresha to book and manage appointments. Serafim says:

“They all find it helpful, simple and very clear. Even when a client cancels, there’s no issue or awkwardness. I’ve been raving about Fresha and I 100% recommend it to other salons.”

Transform your business just like House of Gloss has by joining Fresha for free at


This article appears in the July 2022 Issue of Professional Beauty

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This article appears in the July 2022 Issue of Professional Beauty