CAREERS CRUSADE

EDITOR’S COMMENT
New research this month has shown that many

NEWS
71% of women want to see beauty brands better

Take pride IN YOUR service job?
Are you guilty of being self-deprecating at work? Melanie Wallace, UK marketing manager at Timely Business Management Software, explains how learning to sing our own praises can lead to big business benefits

5 STEPS to keep clients COMING BACK
Is your beauty business struggling to retain clients? The team at Vagaro shares five ways to keep them rebooking and returning

PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world

INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market

INSIDER SPA
Therapists working in spas and beauty salons

INSIDER NAILS
With summer holiday season finally upon us, gel-polish manicures are increasing in popularity

The world’s safest & most hygienic PIERCING SYSTEM
Adding ear and nose piercing to your treatment menu can provide high returns on a low investment. The team at Inverness explains how

On being HUMBITIOUS
Being humble doesn’t mean you can’t be ambitious. Hellen Ward discusses the virtues of humility in an industry where we’re often faced with demanding clients and boastful competitors

ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business

Shaping the world of BEAUTY & WELLNESS BUSINESSES
Discover how subscription-free Fresha is boosting House of Gloss’s business

Talking to… MICHAEL NEWCOMBE
With plans for yachts, residences and virtual spa experiences, Four Seasons’ new vice president spa and wellness shares his thoughts on the innovations shaping the future of spa

Bring your A GAME
Vitamin A is a powerful anti-ageing ingredient but it’s essential to recommend the right formulation for your client. Matt Taylor, Eve Taylor London’s brand and education manager, explains how

HEALTHY ageing
Although the beauty industry has been making progress in diversity and inclusion, some older people still feel neglected. Ellen Cummings looks at whether it’s time to ditch the term “anti-ageing” and how beauty therapists can help clients aged over 60

TAKE BACK time
Are you running your salon, or is your salon running you? The team at Beu outlines how to save time and stay successful

AGE WELL
9 of the best professional skincare products to help older clients look and feel their best

Wave goodbye to WHITE SPACE
Tired of seeing gaps on your appointment sheets? Gavin Hoare outlines how to avoid no-shows and cancellations and fill in your white space

Standout SOFTWARE
From deposits to SMS reminders, these are the best software services available to reduce cancellations and no shows in your salon

GO mobile
With an increasing number of techs branching out alone, we ask the experts about the pros and cons of mobile nail work and how to make a success of it

11 TikTok beauty pros YOU SHOULD be following
From MUAs and nail artists to formulators and therapists, Lollie Hancock explores the TikTok accounts worth hitting follow for

The RELAX Lounge
Gemma Barratt, group spa director for the Daniel Thwaites group, tells Lollie Hancock about a £100,000 investment into the new relaxation area at Bristol’s Aztec Hotel & Spa

Claim YOUR EXPENSES
With the cost of living soaring, it’s crucial to claim all the business expenses you are entitled to. Joanne Thorne explains what you can claim as a limited company or a sole trader

Profit FROM LASER
Laser treatments are becoming increasingly popular. The team at Cosmeditech explains how to endure return on investment and run a profitable laser business

GLOW getters
This month’s launches include skin technologies to help clients get their glow on, and we try some serious cleansing and shaping treatments

BRIGHT FUTURE
This month’s hottest launches feature products to brighten your clients’ skin, nails and moods

CAREERS CRUSADE
The NHBF’s recent Careers at the Cutting Edge report painted a damning picture of a beauty skills and recruitment crisis. Chief executive Richard Lambert gives us the lowdown