Professional Beauty
Professional Beauty


3 MIN READ TIME

SAGE advice

Business Skills: Marketing & Social Media Stage

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This two-day programme will help you boost your beauty business presence online, covering everything from how to create engaging website content, to measuring your success on social media and tips for effectively marketing what you do.

Ben Lifton, founder of salon marketing consultancy Content Kweens, will take to the stage on Sunday, April 3, at 2pm to reveal how to grow your brand (and bottom line) with content marketing; while Cey Sesiguzel, managing director of Two Fresh, will explain how to master video marketing to grow your business at 4pm.

Hollie Power, co-director of beauty coaching brand Salonology, will also explain how to turn clients into life-long customers at 11am. Meanwhile, on Monday, April 4, at 12pm, the NHBF will be joined by a panel of experts to discuss the key KPIs to use when building your brand on social.

Business Skills: Management & Operations Stage

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Do you want to learn how to make more money in your salon? Or are you looking for advice on opening a successful mobile business? This two-day programme covers all the tools you need to run a smooth operation.

On Sunday, April 3, at 11am, salon business coach Jessica Crane will reveal how you can get the biggest return from your marketing in terms of money and time; while consultant Susan Routledge will explain how to raise your prices without upsetting your customers at 3pm.

Kerry Beavis, founder of The Revive Co, will share her advice on the policies and structure you need to have in place when running a mobile or home-based salon on Monday, April 4, at 1pm; while Hellen Ward, managing director of Richard Ward Hair & Metrospa, will explain how you can create a flexible business model that’s always profitable at 11am.

Skin & Advanced Treatments Stage

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This two-day stage programme is ideal if you’re new to the industry and want to know what it takes to make it as an aesthetic therapist, or if you want to expand your salon’s advanced offering further.

On Sunday, April 3, aesthetician and founder of the Black Skin Directory Dija Ayodele will give an insight into treating the signs of ageing on black skin at 3pm; and the stage sponsor Gelida Medica will be delivering an informative session at 12pm – details to be revealed soon.

Hot topics on Monday, April 4, include how to create a personalised 360-degree treatment programme for clients going through the menopause at 3pm with skin specialist Deborah Forsythe; and a deep dive into performing semi-permanent make-up on skin of colour with Dior Davenport and Kechia Taylor, co-founders of the Black Micropigmentation Association, at 11am.

All stages: £5 per session, £2.50 for VIPs, and £1 for lecturers and students. Earn one CPD hour for every session you attend. Visit VTCT’s stand to collect your certificate. BOOK NOW: PROFESSIONALBEAUTY.CO.UK/LONDONSTAGES

Nails & Make-Up Stage

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supported by:

Our two-day Nails & Make-up Stage has been organised by the best in the business – Marian Newman, leading session tech and founder of the Federation of Nail Professionals (FNP), and top session make-up artist Lan Nguyen-Grealis.

The sessions will cover some of the most prevalent trends and troubleshooting issues in the world of make-up and nails, from important conversations on sustainability and branding yourself, to an insight into the biggest looks for 2022/2023 and tips on how to take care of your mental health, plus much more. There will also be a host of engaging demonstrations and “fireside chats” with the industry’s biggest names.

What’s new for 2022

Organic & Natural Stage If you’re looking for ideas on how to make your salon more eco-friendly, this stage will set you on your way.

Topics on the line-up include reducing salon waste, how to attract eco-conscious customers, and tips to be financially sustainable.

Launch Pad This free stage is a dedicated space for brands to demo their latest products, with each company’s spokesperson giving you advice on how to use their innovations. Brands on the line-up include Crazy Angel, Elite Probes, Hydrotherm and Lynton.

Cidesco Stage Cidesco is hosting a one-day stage on Sunday, April 3. Key topics include how to build and sustain a successful beauty brand, oncology massage, and how nail professionals can think outside the box, as well as there being a nano brow demonstration.

Professional Beauty London is taking place at ExCeL London on April 3–4, followed by an online-only day on April 5. Register for your free ticket: professionalbeauty.co.uk/london

This article appears in the March 2022 Issue of Professional Beauty

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This article appears in the March 2022 Issue of Professional Beauty