IT’S show time

We’re counting down the days to Professional Beauty London. From networking to trend previews, exciting launches to stellar offers, here’s a taste of what’s in store in each zone at ExCeL on April 3-4, and online on April 5

Spa, Skincare & New Brands

The Spa, Skincare & New Brands Zone is proudly sponsored by:

Visit Aloe Clear to check out its ingrown hair roll-on solution, created to prevent, and cure ingrown hairs.

Sentinel, a touch-free antibacterial gel dispenser, will also be on the brand’s stand.

Discover Dermalogica’s new Pro Nanoneedling and Pro Microneedling treatments. Nanoneedling improves skin texture and signs of ageing, while the microneedling treatment minimises the appearance of pores, wrinkles and hyperpigmentation.

Dibi Milano will launch its Defense Solution range at PB London, aimed at reducing irritation and counteracting redness, dryness and itching on the skin. Visit the stand for a complimentary skin analysis and exclusive deals.

Duncan Stewart Textiles will have special offers on its Aztex towels, sarongs, headbands, blankets and much more.

Eve Taylor London will demo a range of aromatherapy products on its stand, as well showcasing its range of skin products and enhanced options for those who open an account at the show.

Forlle’d will introduce the Hyalogy ReDify range for mature skin, which considers both genetic and epigenetic factors to address ageing-associated functional changes in skin.

Discover Gharieni’s new E-Line treatment table and see a selection of its latest wellness concepts like the MLX i³Dome detox treatment, and test the touchless Welnamis System treatment.

Guinot will be back at Professional Beauty London, showcasing new skincare lines and talking visitors through the business and education opportunities within its growing salon franchise programme.

Head over to IIAA to discover skincare from Environ and Advanced Nutrition Programme’s range of supplements. The stand will also host live facial demos from Environ.

Celebrate Janssen Cosmetics’ 25th Anniversary with the launch of the Retinol Lift Treatment. The treatment box, containing retinol masks, serum, and massage cream, treats mature, oily, stressed or hyperpigmented skin.

Lemi will be showcasing its range of wellness equipment, including the Capri Pedi Spa Bed and the Spa Dream massage table, with a heated water mattress.

Discover Opatra’s new Dermisonic II, which uses a combination of LED, heat, vibration and a multi-facial with radiofrequency to boost cell regeneration while speeding the skin’s cellular renewal.

Join Phytomer to discover why the brand’s been passionate about using the sea in skincare for 50 years, and how you can use the brand in your business.

Visit RKF Luxury Linen to discover its custom-made massage table covers, bath sheets and towels, robes, slippers, eye masks and more.

New from Saloncide Solutions are the Antimicrobial 2-in-1 cleaning and disinfectant wipes, and the Antimicrobial Brush & All-Purpose Surface Cleaner 1 litre refill, with 10% off and no VAT to pay at the brand’s stand.

Head over to Skinbrands to discover a range of leading skincare, cosmetic and aesthetic brands, including lines from RevitaLash, Swissline and professional-led skincare brand Medik8.

Songbird Naturals will be offering three for £20 on its 100g sustainable waxes, available in Active, Calming and Connect blends, with further deals and offers to be revealed on the day.

The Timely team will be demonstrating the brand’s beauty business software at the show, and hosting live talks from industry experts on the stand, covering everything from mental health to marketing.

Head over to VTCT & ITEC to learn about how its qualifications can help you further your career, ask industry professionals your questions and take part in interactive demonstrations.

Nails, Lashes, Waxing & Brows

Australian Bodycare will showcase its tea tree oilinfused professional and retail range. There will also be 33% off the brand’s Hy-Wax waxing system, designed to eliminate double-dipping and cross contamination, plus up to 50% off the professional Facial Treatment and Pedicure packages.

Waxers are invited to try Aqua Natural’s vegan, cruelty-free and water-soluble strip sugar wax.

The brand is introducing an eco-friendly refill, reuse, reduce scheme which aims to minimise single-use plastic.

Discover Ashmira Botanica’s new Chinese Medicine-inspired skincare range, packed with essential oils, plants, and natural clay and crystal powders. The brand will offer special show prices, plus free facial and wax treatments on the stand.

Footlogix is offering a 20% discount on its range of foot soaks, scrubs, lotions, and mousses when visitors spend a minimum of £100 (excl. VAT).

Nail art fans need to pay a visit to Gelish’s stand, where the brand is debuting Blooming Gel, which allows professional to create marble and watercolour effect nails with ease.

Visit Global Beauty Products to discover how you can create your own professional, private-label range of lash lift and brow lamination products and other bespoke product ranges.

Grafton Beauty will be bringing VOESH’s vitamin C shower filter to the show, which brings the spa to your bathroom by removing residual chlorine and other impurities from hard water to rejuvenate skin.

Take advantage of INK London’s show offers, including the iLac Mega Trial Kit, available for £50, 12 iLac polishes for £100, and the Platinum Kit for £210.

Visit Jessica to discover its new and innovative range of nail polishes, launching at PB London.

Safe Pierce will launch an Ofqual Level 3 online training and assessment programme, which sets out to provide safe products and certified training methods.

Studex will bring its System 75 Ear Piercing range, offering touch-free piercing with free salon training and support when you purchase a kit.

Visit Stylpro to discover make-up brush and blender cleaners, facial steamers, beauty fridges and ice globes.

Discover Zooki’s range of high-strength nutrients, packed into grab-and-go sachets. From Collagen to Gut Biome, the supplements provide targeted support from the inside-out.

Retail, Business Training & Recruitment

Pro Impressions will showcase its new range of XL nail tips, available in three shapes. Visit to take advantage of VAT-free savings and 20% off when purchasing packs of 500 tips.

The Stush Academy will have live make-up and lash demonstrations, plus special offers on beauty gift kits and lip kits. Visitors can take advantage of 50% off all online training courses.

Visit the University of Creative Arts to discover how you can use your creativity to make a difference on the Make-up and Hair Design Course.

Advanced Treatments & Equipment

The Advanced Treatments & Equipment Zone is proudly sponsored by:

3D Aesthetics will bring the 3D Dermaforce microneedling and radiofrequency device for the first time. There will also be live demos of different machines, plus 50% off selected devices with payment plans of £50 a month for the first six months.

Advanced Esthetics Solutions will bring a range of devices and skincare to the show, including Noon Aesthetics’ skincare range, with patented additive dermshield. AES will also showcase Chrome Lase Station, the latest laser platform from Quanta System.

Artemis will launch Plason at the show. The acnetreatment device uses a new, advanced plasma technology to sterilise the skin, remove bacteria and germs, and aid in transdermal absorption. Artemis will also bring its CryoSlimming device.

CACI is celebrating its 30th anniversary, offering live demonstrations of hero treatments available with its Synergy system and the new Synergy+, which uses microcurrent and LED light therapy to perform jowl lifts as well as face and body rejuvenation.

Visit Celluma Light Therapy to discover how you can treat acne, signs of ageing and pain conditions using its all-in-one systems, with 13 professional models to choose from.

Crystal Clear will showcase new treatment Skinstorm at the show for visitors to see. Combining cryotherapy, ice microneedling, LED light therapy, vitamin infusion and high-pressure injection, the treatment cleanses, repairs and renews skin with customisable treatments.

The new Diathermy Machine from Elite Probes will be on display and can be used for advanced electrolysis blemish removal. Visit the brand’s stand to take advantage of special offers on the machine, probes, and aftercare, including a free 20-day trial.

New treatment Endospheres Therapy harnesses the power of Compressive Microvibration, to increase circulation, restructure connective tissue, improve lymphatic drainage, define facial contours and more.

Gelida Medica will be bringing a range of aesthetics devices, including the brand new Waves21, iTech21 and Easy21 machines. The brand is offering 10% off at the show, as well as a free iTech21, worth £10,000 to visitors who purchase the Waves21 and IO S21 devices.

LPG Endermologie will hold live demonstrations of its non-invasive treatment solutions for face and body, including the Cellu M6 Alliance, which reactivates cells through mechanical massage.

Discover Lynton’s latest radiofrequency microneedling and high intensity focused ultrasound device, the Focus Dual, at the show, and find out about how you can join Lynton’s exclusive launch programme.

Million Dollar Facial will be offering 10% off all training and conversion courses to visitors. Those who book will receive a Million Dollar goodie bag worth more than £115.

Neo Elegance will demo the Neo Body SculptPro, a body-contouring device to help clients tone up in as little as 30 minutes. Its professional sheet mask range will also be available, plus the brand will demo the Aqua Glow Facial and Smartwave 3D Radiofrequency.

Visitors to Oxyjet’s stand can see the Acid 7 Peel and Intense Hydration Fluid formulas in action, with special £30+VAT show prices (normally £45+VAT).

Oxyjet will also showcase its skin rejuvenation systems.

Phorest Salon Software’s cloud-based management system includes industryleading marketing tools and scheduling features. Request a demo at the show and get 50% off your first four months and 2,000 free SMS.

Discover Teal’s Handspa, which provides a plumbingfree washing basin ideal for home salons, with automatic sensors for hygienic delivery.

Visit Salon Tracker for live demonstrations of its newest features and take advantage of 30% off the first three months when you subscribe to the salon software, and up to 30% off hardware.

The newly relaunched Shortcuts will show its all-new online booking solution at the show, as well as its integrated payment solution and enhanced features.

Skyncare will offer an exclusive show discount on its Biocare-one system, which combines laser, IPL and radiofrequency to offer more than 20 different treatments for the face and body.

Visit Zemits to discover HydroVerstand, the second fluid hydrodermabrasion skincare system from the brand. Take advantage of 20% off the device, with products to perform up to 100 treatments.

IMF & CIPI

SB International will show its disposable and sanitisable hand and foot treatment essentials such as files, manicure sticks and spatulas, all made from eco-friendly wood.

Yang Natural will bring its range of body balms and oils, made from 100% botanical oils, butters and essential oils.