Watch & LEARN

Looking to advance your business in 2020? Don’t miss Professional Beauty London’s standout education line-up, taking place at ExCeL London on March 29-30. Visitors can learn the trade secrets needed to take a spa, salon or freelance business to the next level. Here’s a taste of what you can learn from our expert-led programme.

LIVE STAGES AND SEMINARS

Business Skills Programme

Learn the tricks to build your client list and boost your profits with Phorest’s content marketing manager, Christopher Brennan, on Sunday, March 29, at 2pm. Join Kerry Beavis, award-winning therapist and founder of home-based salon The Revive Co, on how to network and find the support if you’re going it alone on Sunday, March 29, at 4pm.

DON’T MISS

Increase your client spend through trust and loyalty with Lyndsey Flannery, professional educator at SBC, on Monday, March 30, at 1pm. “Join us to learn how to drive client loyalty and propel your business by putting the heart of being a therapist back into the treatment room and deliver first-class experiences to each individual client,” says Flannery.

Digital Skills Programme

Having a great online and social media presence has become imperative to business success. Sharpen up your social strategy with Mayir Vohra, founder and digital business consultant, Aspya Digital, on Monday, March 30 at 2pm, and learn how to target new clients with Facebook Ads. Want to know how to deal with negative comments on social media? Michelle Brookes will be on hand on Sunday, March 29, at 3pm to discuss how to handle confrontation online.

DON’T MISS

How website content will bring you more clients, with Akesha Reid, digital editor of HJI, on Monday, March 30, at 3pm. “Adding regular content to your website might seem like just another thing to add to your neverending to-do list, but it can be a highly lucrative way of attracting new clients through SEO,” says Reid. “It doesn’t have to be time-consuming either - in this talk you’ll learn how to convert content into clients.”

“How to…” Programme

From waxing and nail art to microblading and tanning, learn with our line-up of experts who will show you how to perfect each of your treatment offerings. Additionally, learn about how CBD can change your salon and spa treatment menu with Claudia Le Feuvre, co-founder of Mighty Green, and Izzi Mousdell, chief operating officer of The Infinity Group Girbraltar, on Sunday, March 29, at 2pm.

DON’T MISS

Top tips to perfect your intimate waxing skills, with Louise Wendt de Oliveira, head of treatments at NKD () waxing, on Sunday, March 29, at 12pm. “I’ll be going back to basics on the application and removal techniques - from how to angle your spatula to the correct type of pressure to use - to avoid any unnecessary discomfort for your clients,” says Wendt de Oliveira. A Prize Draw will be held to win a place on a female intimate waxing training course at NKD () academy in Nottingham.

Nail Skills Programme

Nail the new-season trends with our line-up of the industry’s best nail experts. Theresa Foddering, owner of The NailDresser and Lecenté ambassador, will be demonstrating neon nail trends, while Georgie Smedley, director of the Georgie Smedley Group, will show you speedy yet effective nail art designs that you can effortlessly implement into your business.

DON’T MISS

How to customise nail forms for all types of enhancements with Katie Barnes, owner of Katie Barnes Training Academy and PB Nail Professional of the Year 2018, on Monday, March 30, at 11am. “I will demonstrate the techniques required to achieve the perfect form fit and application for the two most popular salon shapes, almond and square,” says Barnes.

Lashes, Brows & Make-up Live Stage

Stay ahead of the competition with the latest innovations and expertise from the lash, brow and make-up pros. From bridal make-up for mature clients to henna brow techniques, these talks will help your business stay ahead of the curve.

DON’T MISS

Brow lamination - the game-changing brow trend, with Corinne Morley, head of sales and marketing, The Eyelash Design Company, on Monday, March 30, at 1pm. “Brow lamination is the trending treatment that realigns brow hairs into the perfect shape and keeps them in place. Find out more and watch a live demo at this talk,” says Morley.

Advanced Treatments Stage

Sponsored by:

Thinking about adding advanced treatments to your business? Hear all about the latest innovations and how you can achieve the best results from our programme’s leading experts.

DON’T MISS

Chemical peels - how to get the best results with Martine Jarman, owner of SkinGenius, on Sunday, March 29, at 1pm. This session will show you step by step how to get the best results and avoid the common errors that arise when performing the treatment.

Education Forum

Sponsored by:

Lecturers, join your fellow college heads and leading employers to discuss challenges, raise awareness and identify opportunities for students. A full day ticket costs £10: see the full programme and book at professionalbeauty.co.uk/educationforum

Salon and Spa Connect

Discuss the biggest trends and challenges facing the industry with likeminded owners in our Salon and Spa Connect forum. With topics such as sustainability and staff recruitment and retention, this is the perfect opportunity to share solutions and network. Tickets costs £25 (inc VAT).

Book now at professionalbeauty.co.uk/London

IMF

The International Manufacturers & Distributors Forum (IMF) provides an opportunity for brand owners, distributors and retailers to network and learn practical business solutions. A one-day ticket costs £145+VAT, two-day ticket £195+VAT. Book at professionalbeauty.co.uk/imfprogramme

HJ and Modern Barber Stages

Watch live presentations from some of the best hair and barbering teams in the country. For example, the HJ stage will feature names such as Mark Wooley and Georgia Bell.

Live stages and seminars cost £5 per session or £1 for students/lecturers. Book your place at professionalbeauty.co.uk/seminars

NEW FOR 2020

Salon Business Workshops

In association with salon owner and business coach Susan Routledge, the Salon Business Workshops will help you increase rebookings, team motivation and profits. Routledge will be joined by author Marianne Page and HR consultant Sue Ingram.

Two workshops will be available to book for £20 each on Sunday, March 29.

Funding your future

Brands or spas looking for funding options for their business should not miss this one-day event (March 30) covering crowd funding, angel investments and private equity. Tickets cost £295+VAT. Book now at professionalbeauty.co.uk/funding

Cosmetics, Ingredients and Packaging

Learn what it takes to launch your own beauty brand. This oneday conference (March 30) will cover the best routes to market, common pitfalls and latest in cosmetic regulation. Tickets cost £145+VAT. Book now at professionalbeauty.co.uk/cipi