Aqua Natural launches packaging refill sustainability scheme
Natural sugaring brand Aqua Natural has upped its green promise by launching a refillable strip sugaring scheme for account holder
The brand’s Refill, Reduce, Reuse initiative encourages therapists to return their empty sugar paste pots free of charge, where they will be washed, sterilised and reused. As a thank you, Aqua Natural will give 15% off the next order.
Reducing the amount of single-use plastic in our process was always the natural next step in our drive to be better for the environment,” said co-founder Rosie Khandwala. “Finding a way in which the jars didn’t have to be disposed of afterwards was our aim.” The brand requires a minimum of six jars to be returned at any one time. The scheme will officially launch at Professional Beauty London on March 29.