WORLD Spa & Wellness CONVENTION 2020 | Pocketmags.com

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WORLD Spa & Wellness CONVENTION 2020

Join us at ExCeL exhibition centre in London on March 29-30 at the World Spa & Wellness Convention (WSWC) 2020 and hear from industry leaders about how we can tackle the challenges facing the spa and wellbeing industry.

The WSWC will take place alongside Professional Beauty London and has been designed to help you find the answers relevant to your business. After the success of the revamped format for last year’s programme, the WSWC will once again be split into two streams, to give delegates the opportunity to choose the key topic areas needed to grow their businesses.

Stream one: The business of spa: practical solutions to help tackle business issues.

Stream two: Wellness in spa: a focus on client experience to boost client acquisition and retention.

Both streams will be packed with expert panels, keynote speakers and roundtable “Situation Rooms”, that will provide targeted advice for spa operators to implement into their businesses.

KEYNOTE SPEAKERS

The programme includes a roster of keynote speakers who will be sharing their expertise on the hot topics of the industry. International speaker and author Dr Bryan Williams will be showing you how you and your teams can to strive for excellence, and for those looking for leadership inspiration, performance coach and international speaker Jean Pierre De Villiers will be on hand to show you how improving your leadership skills can create ripples in your business.

PANELS

Looking to incorporate fitness into your spa offering? Don’t miss “The Business of Spa: Movement & Fitness” panel on the Sunday, March 29. Christophe Andanson, founder of Group Planet Fitness, Kilian Fisher, international public policy advisor of the IHRSA, and James Blower, sales director of hospitality and wellness at Matrix, will be discussing the topic with chair Emlyn Brown, global vice president of Accor.

Meanwhile, find out how your business can become more sustainable at the “Sustainability: What Your Spa Can Implement Today” panel in the Wellness and Spa Stream on Monday, March 30. Joanna Roche, chairperson of the Green Spa Network, Gareth Presch, founder and chief executive of the World Health Innovation Summit, and Caroline Cornish, spa manager of the Scarlet Spa, will share simple ways we can all make the spa industry more environmentally friendly.

SITUATION ROOMS

Both days of the programme will commence with Situation Rooms; an opportunity for delegates to join a roundtable of directors from day, hotel and resort spas, allowing them to engage in the session most suitable to their own business.

Sunday’s session will cover how to ramp up a successful spa opening. Join Jenya Di Pierro of London’s Cloud Twelve Club, who will be speaking about how to implement this in the day spa room. The city/hotel spa session will include expertise from Sven Huckenbeck of Ensana and Diane Nettleton of Gaia Spa at Boringdon Hall, and you can join Marina Efraimoglou of Euphoria Retreat and hear her advice at the resort spa session.

Monday’s situation room will show you how to achieve a strategic turnaround in your business. Hear from Pauline Wallace of Spa Experience by Better and Becky Woodhouse of Pure Spa & Beauty in the day spa room, and join Jill Carlen of Hilton Spas and Virginie Descombes Fliegans of Bulgari Paris for the city/hotel spa session. Meanwhile, in the resort spa room, you can join Zoe Wall of Spa Asia and Erica D’Angelo of Borgo Egnazia Italy.

We asked two speakers to share what they will be speaking about and what you will learn at the WSWC.

THIERRY MALLERET

Is the managing partner of the Monthly Barometer and he will be a keynote speaker on Monday, March 30

In his keynote speech, Malleret will be speaking about why wellness may become compulsory. It will help spa business owners to view the big picture of the wellness landscape and the contextual intelligence they need to thrive in tomorrow’s world.

“From economic and societal to environmental and technological, I will be speaking about the different macro trends that drive the expansion of wellness and wellbeing,” he says. “The climate emergency, widening geopolitical fault lines, social inequities and the rise of tech and anxiety about jobs: these are all forcing policy-makers, investors and business leaders to recognise and act on wellbeing as an antidote to today’s ills. Therefore, decisions and policies destined to improve social and individual welfare are one of tomorrow’s big global mega trends.”

LARA MORGAN

Is a wellness investor and co-owner and founder of Scentered UK. She will be speaking on the ‘Finance - The Investor View’ panel on Monday, March 30

Morgan will be discussing how to attract a great investor. “You’ve got to turn up with a really well-practised pitch and know your USP,” she says. “What’s the real point of differentiation that makes your product better or different? You’ve got to passionately represent what you’re doing - investors will invest in people first; the product comes next.” Morgan also highlights the importance of approaching the right investor for your business. “Where are you at in your journey and what are you looking for? There is no point in talking to a large investor if you’re at a very early stage, and there is no point in talking to a smaller investor when you’re much further along the journey,” she says. “You have to be much more selective and clever about how you spend your time talking to people.” PB

The 2020 World Spa & Wellness Convention takes place at ExCeL London on March 29-30, alongside the Professional Beauty trade show. A two-day pass to the event is £297, while a one-day pass can be purchased for £225. Secure your ticket at worldspawellness.com/London

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This article appears in March 2020

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