New approval mark for sensitive skin products
The SGS Group has developed a new symbol for products that are suitable for sensitive skin types. It will only be awarded to beauty items that are deemed to have “very good skin tolerance” or “good skin tolerance”.
This comes at a time when skin tolerance has become an important factor for consumers, with 50% opting for this over price or brand name, reported SGS.
Based on the PDI test, the approval mark will be awarded to products that match the dermatologically tested evaluation criteria in the European Union (EU) publication “Technical Document on Cosmetic Claims”.