Out &About
Behind the scenes at all the parties, launches and events in the world of beauty and spa
SALON OWNERS SUMMIT CONVENTION CENTRE, DUBLIN, IRELAND
Software brand Phorest’s annual summit welcomed more than 500 hair and beauty salon professionals in January. The theme was “Create a 2020 vision for your salon”, and speakers included Pamela Laird, owner of Moxi Loves and finalist of BBC1’s The Apprentice, who shared her business journey; as well as consultants and coaches including Phil Jackson and Ryan Power. This year, there was also a separate brand-focused day called Inside Phorest - The Future of Technology for the Salon Industry, during which the company’s product and development team gave delegates an insight into new tech. The day also included a special guest speaker from Instagram’s European headquarters and a live podcast recording.
OPI SPRING 2020 COLLECTION LAUNCH
THE CONDUIT, LONDON
Held at a private members’ club in Mayfair, OPI unveiled its spring/summer 2020 nail collection, which is inspired by Mexico City. Press, including PB’s deputy editor Amanda Pauley and content writer Eleanor Vousden went along to experience a manicure with the new colours, alongside Mexican-inspired cocktails and flower crowns. Drawing from the city’s vibrant art and fashion scene, the 12 shades in the collection range from hot fuschia (Telenovela Me About It) and sunshine yellow (Don’t Tell A Sol), through to deep blue (Mi Casa Es Blue Casa). Guests left with a goody bag including the entire collection, plus a voucher for treatmenton- demand service Blow Ltd.
SUSAN ROUTLEDGE BEAUTY DIRECTORS CLUB BUSINESS BOOTCAMP
RAMSIDE HALL HOTEL & SPA, DURHAM
Salon professionals from across the UK, Ireland and the US attended business consultant Susan Routledge’s business bootcamp. Now in its third year, the two-day programme saw business experts, including PB managing director Mark Moloney, sharing knowledge from various areas of expertise, including client retention, business systems, sales, cash management, HR and marketing. A session for therapists and receptionists was held on day two to provide support and confidence to retail to clients. Between the sessions, the event provided networking opportunities for attendees to share information and to troubleshoot issues relating to their businesses.
DR MARTIN NIMMO AND THE PRACTICE BEAUTY CLINIC LAUNCHES
SURREY
Instagram/@dr_martin_nimmo
AROMATHERAPY ASSOCIATES RECLAIM AND REVIVE EVENT
THE WELLCOME COLLECTION, LONDON
Aromatherapy Associates (AA) held a panel discussion in February on how the natural power of therapeutic oils can transform mind, body and soul. PB’s Amanda went along to hear AA chief executive Anna Teal kick off the event by explaining that 2010 to 2019 was “the decade of anxiety”, with more Brits turning to alternative therapies to cope with rising stress levels, which is why the industry should be pushing the transformative benefits of aromatherapy more. She was followed by AA’s global wellness director, Christina Salcedas, and neuroscientist Dr Tara Swart explaining how important smell is to changing behaviour patterns in the brain, and the simple techniques that consumers can instil on a daily basis.
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