Insider beauty

Clients are more in the know about the latest skincare trends now, meaning it’s vital to stay ahead of the curve so your business can meet customers’ everchanging needs. With beauty lovers now using effective two-in-one hybrid products to cut down the steps in their routine, the “skinimalist” approach to skincare is trending (42%), as is the transparency movement (40%), in which clients are investing in ranges that clearly define what’s in a formulation on the label, with no added jargon.

Some of the brands leading the way in these trends will be coming to the Professional Beauty London show at ExCeL at the end of this month. Check out the full list of exhibitors on page 68. Meanwhile, offering a “clean” make-up line is also a top priority for your salon, with many clients now asking for mineral (30%) and vegan (23%) options, while organic (20%) is also soaring in popularity.

On the spot

Which skincare trend do you think will be most popular with clients this year?

1. The skinimalist approach

2. Transparency

3. Electroylte-infused

26% offer dermaplaning

Which “clean” factor is most important to clients when choosing a make-up brand?

1. Mineral

2. Vegan

3. Natural

4. Organic

Take part in our Insider feature

Want to have your say on the beauty industry? Take part in our Insider feature. Sign up at: professionalbeauty.co.uk/insider

January 2020 in numbers

HOW DID TREATMENT BUSINESS IN JANUARY 2020 COMPARE WITH JANUARY 2019?