Insider nails | Pocketmags.com

COPIED
1 mins

Insider nails

ipsy.

Spring is here and with it comes the transition from winter’s deep hues to brighter pastel shades. The colour-block effect (45%) is tipped to be one of the biggest nail art looks of the season, with strong geometric lines (15%) following closely, as clients opt for the chic, minimalist look. Negative space is still going strong, with 8% of clients still requesting this look in salon. Find out which other trends and colours will be popular for SS20 on page 120.

It’s no surprise that many of you have had to sort a nail issue for clients after they’ve visited a nonstandard salon, where the treatment protocol hasn’t been followed to the right standard. Many of you have had to treat extremely thin nails (40%), try to nourish the natural nail when it has had layers buffed away (32%), and give some serious TLC to cuticles that have been clipped raw (8%). Some have even seen clients who have suffered torn skin (6%) and infections (6%) due to poor treatment elsewhere.

On the spot

Which abstract nail art look is most popular with clients?

1. Colour block

2. Geometric lines

3. Geometric shapes

4. Negative space

9% have had clients ask for lipstick-shaped nails

What’s the most common issue you’ve seen on a client after they’ve visited a non-standard salon?

1. Extremely thin nails

2. Layers of natural nail buffed away

3. Cuticles clipped raw

4. Skin torn

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from January 31 to February 6, regarding business for the month to January 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

January 2020 in numbers

HOW DID TREATMENT BUSINESS IN JANUARY 2020 COMPARE WITH JANUARY 2019?

This article appears in March 2020

Go to Page View
This article appears in...
March 2020
Go to Page View
Looking for back issues?
Browse the Archive >

March 2020
CONTENTS
Page 48
PAGE VIEW