Professional Beauty
Professional Beauty


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Novalash outlines plans to target spas and accounts in the North under new distribution

Sarah-Anne Barham (pictured), co-director of Novalash UK, who is also an ambassador and UK master trainer for the company, has revealed her 2019 plans for the brand, after taking over as distributor in the summer.

Barham said: “Our mission is to get into the spa market; we have a premium product and our adhesive is oil and waterproof, so ideal for spa clients because it doesn’t disrupt their experience.”

Growing the brand’s presence in the North is also high on the agenda for next year, as Barham said she was keen to build on the brand’s current success in the South East and Scotland.

Barham now sells the brand via Sarah-Anne’s Beauty Distribution – which trades as Novalash UK – with her sister and co-director Christina Barham, after being approached by Novalash earlier this year.

The brand operated in the UK from an office in Brighton for seven years before deciding to hand over to a distributor in order to focus on international expansion in other markets.

The business now operates from a “mini warehouse” and office space next door to Barham’s salon Sarah-Anne’s Beauty in Felixstowe, Suffolk.

This article appears in the PB December 2018 Issue of Professional Beauty

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This article appears in the PB December 2018 Issue of Professional Beauty