Professional Beauty
Professional Beauty


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Self-care trend causes night-time skincare sales to soar 7%

The “self-care” trend has impacted the prestige night-time skincare category, causing sales to grow 7% in the period from October 2017 to September 2018.

According to analyst The NPD Group, “me-time” has seen consumers adopting a more targeted approach to their night-time beauty rituals. As a result, anti-ageing night skincare has increased 9% in this time period, driving 74% of growth in night-only skincare, the report found.

Sales of night eye products, including masks and creams, also increased 14%, while facial gels rose 12% and facial oils 4%.

“Beauty brands are delivering their technical expertise with innovative products to work on the skin overnight,” said June Jensen, NPD UK’s beauty director.

This article appears in the PB December 2018 Issue of Professional Beauty

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This article appears in the PB December 2018 Issue of Professional Beauty