Half of young Brits will undergo an aesthetic treatment next year

More than half (62%) of millennials and Generation Z (collectively aged 18 to 34) are considering undergoing a non-surgical aesthetic treatment in the next 12 months, compared to just 28% of those over 35.

According to research by online marketplace RealSelf, the 18 to 34 age group is also more likely to have had a non-surgical or surgical cosmetic treatment in the past year (40%) compared to their older counterparts (14%). When asked why they are considering treatment, 60% said life events have inluenced their decision, while the desire to look more youthful (23%), a milestone birthday (18%), upcoming holiday (18%) or starting a new job/relationship (13%) were other cited reasons.

The top five non-surgical treatments under consideration by Brits are: cosmetic dentistry (43%), laser hair removal (29%), facial skin treatments (28%), dermal illers (24%) and Botox (18%).

However, respondents did have some key concerns about aesthetic treatments, including a fear of complications or bad results (53%), the price of the procedure (48%) and inding the right provider (30%).

This article appears in the PB December 2018 Issue of Professional Beauty

Click here to view the article in the magazine.

To view other articles in this issue Click here.

If you would like to view other issues of Professional Beauty, you can see the full archive here.