More than half (62%) of millennials and Generation Z (collectively aged 18 to 34) are considering undergoing a non-surgical aesthetic treatment in the next 12 months, compared to just 28% of those over 35.
According to research by online marketplace RealSelf, the 18 to 34 age group is also more likely to have had a non-surgical or surgical cosmetic treatment in the past year (40%) compared to their older counterparts (14%). When asked why they are considering treatment, 60% said life events have inluenced their decision, while the desire to look more youthful (23%), a milestone birthday (18%), upcoming holiday (18%) or starting a new job/relationship (13%) were other cited reasons.
The top five non-surgical treatments under consideration by Brits are: cosmetic dentistry (43%), laser hair removal (29%), facial skin treatments (28%), dermal illers (24%) and Botox (18%).
However, respondents did have some key concerns about aesthetic treatments, including a fear of complications or bad results (53%), the price of the procedure (48%) and inding the right provider (30%).