Professional Beauty
Professional Beauty


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The role you and your team play in your clients’ lives is so important, as 23% of you have realised after attending a course to help you spot the signs of domestic abuse. It’s a challenging topic to talk about but, as a trusted professional, you have the power to help change someone’s life by asking the right questions.

Many of you have also focused on getting the right people working your reception desk. As such, having a professional manner, listening to clients’ needs and good time-management skills are attributes you look for in front of house staff.

Business for the spa industry was also up compared to last year’s figures, with you reporting an increase in treatment bookings, resulting in an 80% room occupancy, and a boost in retail.

Don’t forget to turn to page 75 to see which spas took home top trophies at the prestigious Professional Beauty Regional Awards 2018.

On the spot

What are the key qualities you look for in front-of-house staff?

1. Time-management skills

2. Good listener

3. Professional manner

4. Living and breathing the business’s brand values

23% have attended, or would like to attend, a course to help them spot the signs of domestic abuse on a client

How often do you review your employees’ salaries?

1. Annually

2. Based on when goals/ objectives are met

3. Every six months

October 2018 in numbers

HOW DID TREATMENT BUSINESS IN OCTOBER 2018 COMPARE WITH OCTOBER 2017?

60% BETTER

23% SAME

17% WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

80%

HOW DID RETAIL BUSINESS IN OCTOBER 2018 COMPARE WITH OCTOBER 2017?

42% BETTER

35% SAME

23% WORSE

This article appears in the PB December 2018 Issue of Professional Beauty

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This article appears in the PB December 2018 Issue of Professional Beauty