Professional Beauty
Professional Beauty


3 MIN READ TIME

Millennial men hide grooming habits from their partners

While young men might be embracing grooming routines, just over a third still keep those habits a secret from their partners, a study by market research company Atomik Research has found.

Millennial men (25 to 34 years old) are the most secretive about their beauty regime, with 65% hiding products, while the older generation (45 plus) are the most open about it, with only 13% keeping a secret stash.

The study also revealed that four in 10 men (39%) treat themselves to treatments in their lunch hour, which is higher than women (24%), with the most popular being facials (14%), hair removal (13%) and botox (11%).

The most-used beauty product among British men is moisturiser (49%), followed by face wash (47%) and hair styling products (40%), the report found.

This article appears in the PB December 2018 Issue of Professional Beauty

Click here to view the article in the magazine.
To view other articles in this issue Click here.
If you would like to view other issues of Professional Beauty, you can see the full archive here.

COPIED
This article appears in the PB December 2018 Issue of Professional Beauty