Insider beauty

Business Trends

It’s been a stellar month for the beauty sector, with you reporting an increase in treatment business and retail sales compared to last year’s figures.

When it comes to buying products, a brand’s reputation is the key driver for clients, followed closely by the ingredients and price tag. Clay and sheet face masks have been some of your bestsellers.

Understanding that clients are looking for more results-driven treatments has led to 48% of you adding LED into your express facials. Read our feature on how to incorporate different technologies into facial treatments on page 56.

On the spot

Which type of face mask is most popular with your clients?

1. Clay

2. Sheet

3. Cream

4. Gel

48% use LED technology in express facials

What’s the most important factor for clients when buying products from your salon?

1. Brand reputation

2. Ingredients

3. Affordability

4. Claims

Supported by research

October 2017 in numbers

HOW DID TREATMENT BUSINESS IN OCTOBER 2017 COMPARE WITH OCTOBER 2016?