Facial skincare sales soar due to “spa-ing at home” trend
The UK’s prestige facial skincare category grew 7% in the first eight months of 2017, reaching sales of £282 million, discovered global information company The NPD Group.
With consumers taking more time out to look after themselves, face mask sales rocketed by 43%, with clay/mud (up 121%) and sheet masks (34%) the most popular. As a result, the prestige face mask market is now valued at a healthy £10m.
Facial oil sales also grew (by 13%), as did toners (10%), moisturisers (7%) and cleansers (6%), as more customers embraced spa-ing at home.
“The popularity of skincare products to create an at-home spa ritual has had a big impact on the prestige beauty market. We’ve witnessed the emergence of face masks as a niche skincare segment,” said Helen Duxbury, senior account manager for NPD UK Beauty.
“This not only boosts the retail offering for brands, it engages consumers on a deeper level with the brand and its story.”
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