Professional Beauty
Professional Beauty



Opened: August 2015 Nail techs: One

Product houses: Light Elegance, Lecenté, Magpie Beauty, Gelish, OPI, Missu Beauty, Young Nails, Morgan Taylor and MoYou London. “I love being able to offer different brands, as I find there isn’t one brand that can give me everything I’m looking for.”

Most popular shade: “At the moment, it’s Less is Norse from the OPI Iceland collection. It’s an amazing blue-grey colour. I try to introduce new colours into the salon every season, but usually I end up buying more in between.”

Salon vibe: “I would describe the salon as ‘fairytale chic’; the perfect mix of blush pinks, rose gold and modern marble.”

Bookings: “I mainly take appointments via social media and text message.”

Typical client: “Someone seeking something more from their nail service. They usually come planning to have a plain colour and leave with oodles of glitter and nail art.”

Most popular service: “My best-selling treatment for hands is definitely a classic gel manicure, and for feet it’s a deluxe pedicure, which includes a foot soak, exfoliation, hard skin removal, warming foot mask, leg and foot massage and cuticle tidy, finished off with gel polish.”

USP: “The main things the salon is known for are the array of polish colours (too many too count!), as well as the mountains of nail art services available.”

Penny Smith is owner of Beautifix





This article appears in the Professional Beauty December 2017 Issue of Professional Beauty

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This article appears in the Professional Beauty December 2017 Issue of Professional Beauty