Professional Beauty
Professional Beauty


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High Definition develops new initiatives to support stockists

High Definition has launched several new initiatives to support its accounts in the competitive salon market.

The new Brow Start Up Kit includes nearly double the amount of product of the previous start-up kit, enough to complete 60 HD Brows treatments. This means a technician’s initial outlay can be repaid without needing to replenish stock.

This is supported by new brow and make-up retail packages, including redesigned counter-top display units, which were designed in response to salon feedback.

Also new is the partnership pledge, a commitment that every official stockist will be partnered with an HD business development executive who will offer ideas, support and advice to help drive transactions.

The brand also unveiled its AW17 campaign imagery (pictured) in November, showcasing new and upcoming make-up launches including the Sculpt, Glow and Sun Sticks.

This article appears in the Professional Beauty December 2017 Issue of Professional Beauty

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This article appears in the Professional Beauty December 2017 Issue of Professional Beauty