High Definition develops new initiatives to support stockists | Pocketmags.com
Professional Beauty
Professional Beauty


4 MIN READ TIME

High Definition develops new initiatives to support stockists

High Definition has launched several new initiatives to support its accounts in the competitive salon market.

The new Brow Start Up Kit includes nearly double the amount of product of the previous start-up kit, enough to complete 60 HD Brows treatments. This means a technician’s initial outlay can be repaid without needing to replenish stock.

This is supported by new brow and make-up retail packages, including redesigned counter-top display units, which were designed in response to salon feedback.

Also new is the partnership pledge, a commitment that every official stockist will be partnered with an HD business development executive who will offer ideas, support and advice to help drive transactions.

The brand also unveiled its AW17 campaign imagery (pictured) in November, showcasing new and upcoming make-up launches including the Sculpt, Glow and Sun Sticks.

About

This article appears in the Professional Beauty December 2017 Issue of Professional Beauty


More from this issue

Star SPAS salons
The winners of the Professional Beauty Regional Awards 2017 were announced in October. We find out what made them stand out
A year of innovation
We asked you to nominate the products and techniques that made the biggest hit on your retail shelves and in your treatment rooms this year. Here’s the 20 trends and launches that 2017 will be remembered for
Speed OF LIGHT
Tech-based express facials could be the secret to happy clients and increased profit, discovers Georgia Seago
Party on
Prep clients for party season with a nifty spray-tanning machine, lots of shimmering shades for nails and skin, plus a false lashes first
Ask the EXPERTS
Our experts answer an array of questions about every aspect of running a successful salon or spa business
Tamsin Koslowski
The owner of NAF! Salon tells Amanda Pauley about opening one of the first specialist nail art salons in Scotland and why a training academy is on the agenda

COPIED
This article appears in the Professional Beauty December 2017 Issue of Professional Beauty