Insider nails
Business Trends
Orly for Paul Costelloe AW17
It’s been a mixed month for the nails sector, with bookings for manicures and pedicures up on July last year – performing 33 treatments per week – but retail sales staying on par. Most clients schedule their appointments one by one, but you say your loyal customers tend to set up standing appointments.
More than half of you choose to stock nail brands that are professional-only and although most of your techs don’t wear any protective gear, some still opt to wear gloves or a mask when performing treatments. For the latest nail news, turn to page 129.
On the spot
How do your clients typically make their nail appointments?
1. Schedule them one by one
2. Standing appointments
3. Walk-ins
55% choose their nail brands because they are professional-only
What protective gear do your nail techs wear?
1. Gloves
2. Mask
3. Apron
METHODOLOGY Insider is compiled from a monthly telephone survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by phone from August 1–8, regarding business for the month to July 31. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.
July 2017 in numbers
HOW DID TREATMENT BUSINESS IN JULY 2017 COMPARE WITH JULY 2016?
33% BETTER
56% SAME
11% WORSE
33
NAIL TREATMENTS PERFORMED ON AVERAGE PER WEEK
HOW DID RETAIL BUSINESS IN JULY 2017 COMPARE WITH JULY 2016?
16% BETTER
77% SAME
7% WORSE