Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Business Trends
It’s been a good month for the beauty sector with both treatment and retail sales up on last year as clients indulge in a bit of TLC in preparation for their holidays. Understanding the modern-day issues plighting clients is important, so check out our feature on how sleep affects skin on page 118.
Boosting your salon’s reputation is important, which is why many of you use free social media channels such as Facebook to spread the word about your services. However, only 32% said you would take part in a reality TV show about beauty salons, such as Spa Wars, to raise your profile
On the spot
Which social media channel do you use the most to promote your business?
1. Facebook
2. Instagram
3. Twitter
32% would take part in a reality TV show about beauty salons
What CPD training have you participated in this year?
1. External training courses
2. In-salon training
3. Seminars at trade shows
July 2017 in numbers
HOW DID TREATMENT BUSINESS IN JULY 2017 COMPARE WITH JULY 2016
55% BETTER
32% SAME
13% WORSE
AVERAGE TREATMENT ROOM OCCUPANCY
78%
HOW DID RETAIL BUSINESS IN JULY 2017 COMPARE WITH JULY 2016?
32% BETTER
36% SAME
32% WORSE