Insider beauty

Business Trends

It’s been a good month for the beauty sector with both treatment and retail sales up on last year as clients indulge in a bit of TLC in preparation for their holidays. Understanding the modern-day issues plighting clients is important, so check out our feature on how sleep affects skin on page 118.

Boosting your salon’s reputation is important, which is why many of you use free social media channels such as Facebook to spread the word about your services. However, only 32% said you would take part in a reality TV show about beauty salons, such as Spa Wars, to raise your profile

On the spot

Which social media channel do you use the most to promote your business?

1. Facebook

2. Instagram

3. Twitter

32% would take part in a reality TV show about beauty salons

What CPD training have you participated in this year?

1. External training courses

2. In-salon training

3. Seminars at trade shows

July 2017 in numbers

HOW DID TREATMENT BUSINESS IN JULY 2017 COMPARE WITH JULY 2016

55% BETTER

32% SAME

13% WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

78%

HOW DID RETAIL BUSINESS IN JULY 2017 COMPARE WITH JULY 2016?

32% BETTER

36% SAME

32% WORSE