With treatment and retail sales both up on last year’s figures, it has been a stellar month for UK spas – your room occupancy alone was a healthy 78%. Upskilling is important, which is why many of you have undertaken external training courses and attended industry tradeshows as part of your annual CPD.
Connecting with your clients on social media is also crucial, which is why most you have Facebook and Instagram accounts. If you’re looking to improve your posts on these channels, check out seven free apps that make creating fun and engaging social content easy on page 109.
On the spot
Which free social media app do you use the most to promote your business?
25% would take part in a reality TV show about spas
What CPD training have you participated in this year
1. External training courses
2. In-salon training
3. Conferences at trade shows
4. Online courses
July 2017 in numbers
HOW DID TREATMENT BUSINESS IN JULY 2017 COMPARE WITH JULY 2016?
AVERAGE TREATMENT ROOM OCCUPANCY
HOW DID RETAIL BUSINESS IN JULY 2017 COMPARE WITH JULY 2016?