Professional Beauty
Professional Beauty


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Mii expands via international partnerships

Left to right: the Beauty Sense and Ad Vision teams at Mii’s headquarters

Gerrard International-owned make-up brand Mii Cosmetics has signed two new international distributors.

The brand is now available in the Czech and Slovak Republics through distributor Beauty Sense, and in the Baltic States (Estonia, Latvia and Lithuania) with Ad Vision.

The announcements come after Mii partnered with Platinum Beauty Distribution in Ireland and Wellnova in Germany earlier this year.

Both new distributors recently attended a three-day training course at Gerrard International’s headquarters.

Danielle Gerrard, head of Mii’s international markets team, said: “We are excited to work with such dynamic teams to launch Mii in the Czech and Slovak Republics and The Baltic States. We look forward to a successful partnership together.”

This article appears in the Professional Beauty September 2017 Issue of Professional Beauty

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This article appears in the Professional Beauty September 2017 Issue of Professional Beauty