SALON SPOTLIGHT

Nail News

Opened: March 2014

Nail techs: 12

Product houses: Essie, Orly, CND,

Nailtiques, Seche Vite, IBX and Kure Bazaar

Salon vibe: “Nails & Brows is a luxury boutique and we ensure our design reflects this. The interior is fresh and open plan with one floor dedicated to manicures and pedicures and another to brows, waxing and facial treatments. The colour scheme is white-on-white throughout with beautiful accents of marble and fresh bouquets on display, creating a modern and sophisticated space.”

Bookings: “Most appointments are made via telephone and we use Shortcuts software. We also receive lots of emails for appointments even though we have online booking.”

USP: “A bespoke, expert approach that promotes natural beauty. Our aim is to break away from current perceptions of ‘nail bars’ and create a new, stylish and enriching experience.”

Most popular polish shade: “Pastel colours are very popular, along with chrome in rose gold.”

Trend watch: “We shop for new products every season. We attend trade shows and partner with fashion designers for backstage work, so we are exposed to key trends and colour palettes from the runways. We also keep up to date with women across popular culture to see nail art designs and nail shapes. From this we determine what to introduce that fits in with the brand.”

Sherrille Riley is owner of Nails & Brows nailsandbrows