Insider nails

The month in numbers

HOW DID TREATMENT BUSINESS IN MARCH 2017 COMPARE WITH MARCH 2016?

23 % BETTER

63 % SAME

14 %WORSE

22 NAIL TREATMENTS PERFORMED ON AVERAGE PER WEEK

HOW DID RETAIL BUSINESS IN MARCH 2017 COMPARE WITH MARCH 2016?

10 % BETTER

71 % SAME

19 %WORSE

MARCH 2017

Business has been OK this month, with treatment revenue and sales of retail products remaining on a par with last year’s figures. However, many of you report that clients come in on average every two weeks to keep their nails in tip-top condition, and when creating nail art, glitter is your favourite medium to use.

Meanwhile, with the British Association of Dermatologists reporting a surge in the number of people coming forward with allergies as a result of home-use gelpolish and acrylic kits, it’s no wonder that 75% of you warn clients about the dangers of them. You can read the industry’s reaction to the news on page 13.

On the spot

75% WARN CLIENTS ABOUT DANGERS OF USING AT-HOME GEL OR ACRYLIC KITS

GLITTER IS YOUR FAVOURITE MEDIUM TO USE WHEN CREATING NAIL ART

HOW LONG DO CLIENTS LEAVE IT BETWEEN NAIL APPOINTMENTS?

1. Two weeks

2. Six weeks

3. One month

4. Two months

METHODOLOGY Insider is compiled from a monthly telephone survey of spas and beauty salons. The survey is conducted by us, exclusively for you. The people who participated represent a crosssection of the industry from high-end spas to high-street salons. They were polled by phone from April 3–6, regarding business for the month to March 31. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents. Those listed at the top received the highest number of mentions. Thank you to everyone who participated in this month’s survey.