7 mins
Insider beauty
business trends
Dorothy Perkins
The month in numbers
HOW DID TREATMENT BUSINESS IN MARCH 2017 COMPARE WITH MARCH 2016?
38 % BETTER
33 % SAME
29 %WORSE
AVERAGE TREATMENT ROOM OCCUPANCY 75%
HOW DID RETAIL BUSINESS IN MARCH 2017 COMPARE WITH MARCH 2016?
34 % BETTER
28 % SAME
38 %WORSE
MARCH 2017
It’s been a good month for UK beauty salons, with both treatment and retail revenue up on last year, resulting in a healthy 75% room occupancy. You told us that your tanning treatments are most popular with younger clientele, between the ages of 25–34, and that many indulge in a spray tan pre-holiday. Find out how to deal with any tanning troubleshooting queries in our feature on page 75.
You also told us that your body treatments increase in popularity during the warmer months, with hair removal and firming services among clients’ favourite summer treatments. You can check out the latest body machines to hit the market on page 86. Giving back to the community has also been a big focus for many of you, with 33% hosting events in salon to raise money for charity.
On the spot
WHAT’S YOUR MOST POPULAR MACHINE-BASED BODY TREATMENT IN THE SUMMER?
1. Hair removal
2. Body firming
3. Cellulite reduction
4. Fat freezing
33% HOST CHARITY EVENTS
WHICH AGE GROUP ARE YOUR TANNING TREATMENTS MOST POPULAR WITH?
1. 25–34
2. 18–24
3. 35–44
F&F