6 mins
Insider spa
Debenhams
The month in numbers
HOW DID TREATMENT BUSINESS IN MARCH 2017 COMPARE WITH MARCH 2016?
74 % BETTER
16 % SAME
10 %WORSE
AVERAGE TREATMENT ROOM OCCUPANCY 72%
HOW DID RETAIL BUSINESS IN MARCH 2017 COMPARE WITH MARCH 2016?
74 % BETTER
19 % SAME
7 %WORSE
MARCH 2017
It’s been a stellar month for the spa industry, with treatment and retail business both up on March last year. Your treatment room occupancy also stood at a decent 72%, with clients coming in to get ready for summer, perhaps boosted by the profile raising that’s occurred due to 45% of you hosting charity events in spa.
You reported that your most popular machine-based body treatments in the run up to summer are cellulite and fat reduction, while customers in the age group 25–34 are your most frequent tanning clients. One treatment making waves in the industry at the moment is fat freezing. Find out what the hype’s about on page 83.
On the spot
WHAT’S YOUR MOST POPULAR MACHINE-BASED BODY TREATMENT IN THE SUMMER?
1. Cellulite reduction
2. Body firming
3. Fat reduction
45% HOST CHARITY EVENTS
WHICH AGE GROUP ARE YOUR TANNING TREATMENTS MOST POPULAR WITH?
1. 25–34
2. 35–44
3. 18–24