INSIDER NAILS

THREADBARE

The nail industry showed resilience in February, with 47% of businesses seeing an increase in treatment bookings year on year. While retail performance was more mixed, there is still room for growth through tailored product recommendations and aftercare advice.

Last-minute cancellations and no-shows remain a concern, with 46% of businesses reporting an increase. Implementing deposits and cancellation policies could help salons protect their revenue.

Training remains a top priority, with 54% believing a combination of online and in-person courses offers the biggest benefits for their team, while 38% prefer hands-on workshops. Continuous education ensures nail techs stay ahead with the latest techniques and trends. Encouragingly, client safety is a strong focus, with 85% of businesses actively checking for allergies before applying products.

On the spot

Which form of nail training is most beneficial for your team?

1. A combination of online and in-person courses (54%)

2. In-person workshops and courses (38%)

3. I prefer self-learning (8%)

46% have experienced an increase in last-minute nail service cancellations and no-shows

Do you actively ask clients about allergies before applying any nail products or treatments?

1. Yes (85%)

2. Sometimes, if we notice any signs or symptoms (15%)

How did nail treatment business in February 2025 compare with February 2024?

How did nail retail business in February 2025 compare with February 2024?

21 nail treatments performed on average per week in February

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from March 4 to March 12, 2025, regarding business for the month to February 28, 2025. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.