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Professional Beauty - April 2025
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In this edition
EDITOR’S COMMENT
The recent Professional Beauty show in London gave
NEWS
72% of hair and beauty businesses to raise
A holistic approach
Dr Alannah Neville, founder and clinical director of The Pemberley Clinic, on the role of technology in personalised treatments
AI advantage
AI is becoming an integral part of salon business management. The team at Vagaro explains why
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
5 to follow fitness spaces
We explore five fitness spaces doing things differently on and offline that you should be following on social media
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
February was a positive month for many
INSIDER NAILS
The nail industry showed resilience in February,
Digital detox
We rely so heavily on social media to promote our businesses that it can be easy to ignore the detrimental effect it is having on our mental wellbeing,
on the SCENE
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… SHEA OSEI
The UK’s nail tech of the moment talks to Kezia Parkins about behind the scenes on the Wicked movie, diversity within the industry and advice for following in her footsteps
GOLDEN rules
Colour theory can help tanning artists to achieve flawless, naturallooking results. Ellen Cummings gets the expert lowdown on choosing the right shades, customising treatments and maintaining a perfect tan
SUNLESS STARS
Some of the best professional tanning products on the market, whether you’re looking for the perfect base or a retail-ready glow booster
Infinity and beyond
LPG’s new Cellu M6 Infinity has triple motorisation for faster results, plus sensors and an ergonomic treatment head for increased precision
BRINGING THE buzz back
Professional Beauty London 2025 brought new brands, fresh stages and more live demos than ever before. Here are a few of the highlights
BRAVE NEW World
The World Spa & Wellness Convention 2025 connected and inspired the international spa industry
HOT talent
Here’s who took home the trophies at the Professional Beauty Nail Competition held at ExCeL London
Creative COLOUR
The PB London Makeup Competition 2025 saw professionals and students make their mark in a variety of creative categories
Face off
The inaugural Facial Competition gave professionals and students the chance to showcase their skill, artistry and client care – here’s who won
STAR acts
We meet the winners of the Professional Beauty Awards 2025 to find out what makes them so special and deserving of their trophies
ACCORDING to plan
When setting up a salon, it can be hard to know where to begin. Elaine Beattie shares her top tips for crafting a business plan
FACE THE future
We try out some advanced facials and explore the launch of a luxury new therapy
KEEP IT LIGHT
This month’s launches include advanced devices, fast-absorbing skincare and fresh shades for nails
Above and beyond
Fiona Jackson , client experience expert, mentor and owner of Diva salon in Lanark, shares how to create an extraordinary client experience, and how to use that to grow your business
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