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EDITOR’S COMMENT

The recent Professional Beauty show in London gave us the opportunity to meet so many inspirational people working in the industry and in this issue we celebrate some of the very best.

We ran a brand-new stage at the show this year, where we brought our Pro Beauty Pod podcast to life, interviewing high-profile names in front of a live audience, including makeup artist Dominic Skinner, skincare pro Caroline Hirons and nail artist Anouska Anastasia, as well as Shea Osei, the tech who did the nails for hit movie Wicked. You can read some of the highlights from our interview with Osei on page 45, where she outlines what it took to create those incredible looks and shares her advice for aspiring nail artists who want to experience the sort of opportunities and respect that she has achieved. During the show weekend, we also announced the winners of the Professional Beauty Awards 2025. Following an intense judging process that started way back in summer, the awards night gave us the chance to celebrate some of the most inspirational businesses, individuals and teams working in the industry today. From salons giving back to their local communities, to spas that put their employees at the centre of business decisions and individuals mentoring the next generation of beauty professionals, the winners you will read about from page 62 represent some of the most incredible industry talent in the UK.

If you’re looking to take your own beauty business to the next level, there is plenty more in this issue to inspire you. Check out our guide to mastering colour theory to improve your tanning technique on page 48, advice on creating a hook in your social media videos on page 42 and a back-to-basics look at crafting a successful business plan on page 81.

Editor

This article appears in April 2025

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April 2025
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EDITOR’S COMMENT
The recent Professional Beauty show in London gave
NEWS
72% of hair and beauty businesses to raise
A holistic approach
Dr Alannah Neville, founder and clinical director of The Pemberley Clinic, on the role of technology in personalised treatments
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
5 to follow fitness spaces
We explore five fitness spaces doing things differently on and offline that you should be following on social media
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
February was a positive month for many
INSIDER NAILS
The nail industry showed resilience in February,
Digital detox
We rely so heavily on social media to promote our businesses that it can be easy to ignore the detrimental effect it is having on our mental wellbeing,
AI advantage
AI is becoming an integral part of salon business management. The team at Vagaro explains why
on the SCENE
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… SHEA OSEI
The UK’s nail tech of the moment talks to Kezia Parkins about behind the scenes on the Wicked movie, diversity within the industry and advice for following in her footsteps
GOLDEN rules
Colour theory can help tanning artists to achieve flawless, naturallooking results. Ellen Cummings gets the expert lowdown on choosing the right shades, customising treatments and maintaining a perfect tan
SUNLESS STARS
Some of the best professional tanning products on the market, whether you’re looking for the perfect base or a retail-ready glow booster
Infinity and beyond
LPG’s new Cellu M6 Infinity has triple motorisation for faster results, plus sensors and an ergonomic treatment head for increased precision
BRINGING THE buzz back
Professional Beauty London 2025 brought new brands, fresh stages and more live demos than ever before. Here are a few of the highlights
BRAVE NEW World
The World Spa & Wellness Convention 2025 connected and inspired the international spa industry
HOT talent
Here’s who took home the trophies at the Professional Beauty Nail Competition held at ExCeL London
Creative COLOUR
The PB London Makeup Competition 2025 saw professionals and students make their mark in a variety of creative categories
Face off
The inaugural Facial Competition gave professionals and students the chance to showcase their skill, artistry and client care – here’s who won
STAR acts
We meet the winners of the Professional Beauty Awards 2025 to find out what makes them so special and deserving of their trophies
ACCORDING to plan
When setting up a salon, it can be hard to know where to begin. Elaine Beattie shares her top tips for crafting a business plan
FACE THE future
We try out some advanced facials and explore the launch of a luxury new therapy
KEEP IT LIGHT
This month’s launches include advanced devices, fast-absorbing skincare and fresh shades for nails
Above and beyond
Fiona Jackson , client experience expert, mentor and owner of Diva salon in Lanark, shares how to create an extraordinary client experience, and how to use that to grow your business
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