As the spa industry continues to develop and grow, new treatments and services are being created to cater to every client type. Areas of the industry many of you believe will grow this year are in-depth wellness experiences and getaways (30%) as consumers continue to tap into their self-care; programmes dedicated to mental wellbeing, helping to alleviate symptoms of stress, tiredness, and anxiety (27%); and a new level of hyper-personalisation in treatments (13%).
Meanwhile, no-shows and last-minute cancellations are not a salon-only problem, with spa operators looking for solutions to the issue too. Half of you (50%) say most cancellations happen on the day of the appointment, while for 27% it tends to happen one day before. If you’re looking to expand your team, check out our piece on taking on an apprentice on page 93.
On the spot
When do most of your cancellations happen?
1. On the day of the appointment (50%)
2. One day before (27%)
3. Two days before (13%)
4. Three days before (3%)
Which areas of the industry do you think will grow this year?
1. Demand for wellness experiences/getaways (30%)
2. Spa programmes focused on mental wellbeing (27%)
3. Hyper-personalisation in services (13%)
4. Organic/natural/veganfocused services (10%)
5. More hands-off therapies (10%)
29% stock UK heritage brands in their spa
Month in numbers
40% average treatment room occupancy in February