Professional Beauty - April 2022

In this edition

EDITOR’S COMMENTThe beauty industry has been through significant changes
NEWSGovernment announces plans for mandatory Botox and filler
PROFESSIONALBEAUTY.CO.UKWe take a look inside PB’s digital world
INSIDER BEAUTYOur exclusive monthly benchmarking stats for each sector of the market
INSIDER SPAPRETTY LITTLE THING As the spa industry continues
INSIDER NAILSKALEIDOCSOPE As spring/summer gets underway, there are some
Reduce NO-SHOWSProtect client relationships and reduce no-shows by up to 60% by implementing deposits and cancellation fees through Fresha
TIME TO shineMeet the software built for beauty businesses at Professional Beauty London. Tamara Reid, head of brand, shares Timely Business Management Software’s plans
Sourcing new SKINCARE?Meet Forlle’d: where patented high technology meets Japanese luxury skincare
LIFT, FIRM, AND TIGHTEN the jawlineAs we age, laxity around the lower face becomes a real issue. The team at Lynton outlines the technologies you need to help clients sculpt a defined jawline
NATIONAL MINIMUM & Living Wage increaseWith both minimum wage rates and National Insurance contributions rising this month, the NHBF shares advice on how to manage the increases
STRONGER togetherAs the salon industry adjusts postpandemic, we face new financial challenges in the form of rising energy and NI costs. Hellen Ward explains how sharing opinion and data could lead to increased support
ASK THE ExpertsOur beauty experts answer your questions about every aspect of running a salon or spa business
Talking to…ABIGAIL JAMESThe facialist talks to Amanda Pauley about finding your USP in the top industry, charging what you’re worth, and why she’s sharing her facial massage secrets in a brand-new book
THE BRIT listCelebrating the best of homegrown beauty, discover some of the leading professional British brands in the beauty industry
THE CLINIC at Holland ParkCo-founders of Happy Place Julia Ryan and Madelyn Dransfield share the inspiration behind The Clinic at Holland Park and tell Lollie Hancock about the importance of a cohesive design throughout a beauty salon or clinic
Why I ♥ BEAUTY...The beauty industry offers more than just treatments, with many therapists building strong relationships with customers. We asked you to share your most meaningful client moments – the ones that make you proud to be a beauty therapist
Keys to COMMUNICATIONWith any treatment, it’s essential clients understand about any potential pain, downtime or complications. Tracey Dennison outlines her three pillars of communication for these issues to help salons avoid misunderstandings or complaints
NEW opportunitiesThere are many benefits to taking on a beauty apprentice, but you need to be up to date with the rules. The NHBF explains what’s new with apprenticeships, including Trailblazer standards, financial incentives and changing pay rates
Spotlight on... VITAMIN DThis fat-soluble vitamin is one of the most critical for biological function, helping boost bone, muscle and skin health. Amanda Pauley reveals how the “sun vitamin” works, what causes a deficiency, and how to use it both topically and orally
FAKE newsCounterfeit products present a huge challenge to the beauty industry. Melanie Macleod explains how to help clients spot a fake
Consultations & insuranceRecording the correct consultation notes for each procedure is vital – both for client safety and to guard against potential claims. Insurance specialist Rosie Barrington explains why
Spring BACKPut the spring back into your clients’ skin with these advanced aesthetic devices offering the latest toning and acne-clearing treatment protocols
GENTLE ACTIONSoothing products for sensitised skins and lasers that treat all skin types safely top the launches list this month
BEAUTY FROM WITHINNutrigenomicist and founder of Team Gene Skin Karen Harrison shares how looking at your clients’ genetics could reveal the answer to their skincare concerns
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