Professional Beauty
Professional Beauty


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PROFESSIONALBEAUTY.CO.UK

@cherryblossombeauty aesthetics: “The option for a silent appointment for those who suffer with social anxiety or generally don’t like coming to salons because they feel like they have to make small talk with someone they don’t know until they get to know you more.”

This month we asked you…

Do you have your own product brand for use in your salon/spa?

Yes | No

34% | 66%

Hot Topic

Hellen Ward on the new salon client

Hayley McPherson, owner of Hibrow Medispa in Tutbury, commented: “A great article by Hellen Ward in the February issue of the magazine Clients are shopping on the experience and service more than ever before. I think they’ve realised post-Covid-19 the value of service over saving.”

Lisa Willis, owner of Beauty Bar in Winslow, commented: “I disagree that clients go local on price not service. Most clients, wherever they live, will only travel a maximum of 20 minutes for beauty, hair or the gym. My service and price are aimed perfectly to my local clients – not everyone wants a spa and, being local, many of my customers working from home can pop in to see me whenever they can take a break.”

Hot Topic

Talking to aesthetician Dija Ayodele

Sarah Harris, beauty lecturer at Barking and Dagenham College, commented:

“I read the article in February’s Professional Beauty where you talked with Dija Ayodele on how the current beauty therapist needs to be better informed about black skin, and how the next generation should have this built into the criteria being delivered in training environments. I found it refreshing and inspiring, as I believe some knowledge requires updating to what employers and clients want.”

Brand strategy consultant Sarah Lambley: “I read the article ‘British Beauty Council and No7 launch skincare education for influencers’. It’s interesting to see a brand living a bigger purpose – will be curious to see the initiative’s impact.”

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About

This article appears in the April 2022 Issue of Professional Beauty


More from this issue

THE BRIT list
Celebrating the best of homegrown beauty, discover some of the leading professional British brands in the beauty industry
NEWS
Government announces plans for mandatory Botox and filler
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
GENTLE ACTION
Soothing products for sensitised skins and lasers that treat all skin types safely top the launches list this month
Keys to COMMUNICATION
With any treatment, it’s essential clients understand about any potential pain, downtime or complications. Tracey Dennison outlines her three pillars of communication for these issues to help salons avoid misunderstandings or complaints
Talking to…ABIGAIL JAMES
The facialist talks to Amanda Pauley about finding your USP in the top industry, charging what you’re worth, and why she’s sharing her facial massage secrets in a brand-new book

COPIED
This article appears in the April 2022 Issue of Professional Beauty