EDITOR’S COMMENT | Pocketmags.com

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EDITOR’S COMMENT

The beauty industry has been through significant changes in recent years. While global events have undoubtedly thrown up some major challenges, many beauty professionals have been forced to take a much closer look at their business models and in so doing have made some exciting changes.

In a recent focus group we held here at Professional Beauty, it was interesting to hear many of the salon owners involved say they’re moving towards a more advanced aesthetic model, as these treatments often provide a higher profit margin and are harder for clients to replicate at home. Many also spoke of the growing shift toward self-employment, and while this does present challenges for some, as Helen Ward discusses in her column on page 39, it’s allowed others to be more flexible in their working style and competitive in their pricing.

Ultimately, an industry as dynamic and diverse as beauty is always going to evolve and, as celebrity facialist Abigail James tells us in our interview on page 55, as long as you are amazing at your specialism, “it’s competitive out there, but there are enough faces to go around”.

Many suppliers have also dramatically altered their business models in reaction to a changing marketplace, and with salons and consumers increasingly looking to shop local, we take a closer look at how some of the best British brands are updating their offers on page 63.

Amidst all this change and challenge, it’s equally important to remember why you got into the industry in the first place so, this month we also asked you to share with us you most powerful client stories. Whether it’s helping clients who are going through illness, or dramatically changing their skin and their confidence, we relive the moments that made you proud to be a beauty therapist on page 83.

Editor

This article appears in April 2022

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April 2022
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EDITOR’S COMMENT
The beauty industry has been through significant changes
NEWS
Government announces plans for mandatory Botox and filler
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
PRETTY LITTLE THING As the spa industry continues
INSIDER NAILS
KALEIDOCSOPE As spring/summer gets underway, there are some
Reduce NO-SHOWS
Protect client relationships and reduce no-shows by up to 60% by implementing deposits and cancellation fees through Fresha
STRONGER together
As the salon industry adjusts postpandemic, we face new financial challenges in the form of rising energy and NI costs. Hellen Ward explains how sharing opinion and data could lead to increased support
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
TIME TO shine
Meet the software built for beauty businesses at Professional Beauty London. Tamara Reid, head of brand, shares Timely Business Management Software’s plans
Sourcing new SKINCARE?
Meet Forlle’d: where patented high technology meets Japanese luxury skincare
Talking to…ABIGAIL JAMES
The facialist talks to Amanda Pauley about finding your USP in the top industry, charging what you’re worth, and why she’s sharing her facial massage secrets in a brand-new book
LIFT, FIRM, AND TIGHTEN the jawline
As we age, laxity around the lower face becomes a real issue. The team at Lynton outlines the technologies you need to help clients sculpt a defined jawline
THE BRIT list
Celebrating the best of homegrown beauty, discover some of the leading professional British brands in the beauty industry
THE CLINIC at Holland Park
Co-founders of Happy Place Julia Ryan and Madelyn Dransfield share the inspiration behind The Clinic at Holland Park and tell Lollie Hancock about the importance of a cohesive design throughout a beauty salon or clinic
NATIONAL MINIMUM & Living Wage increase
With both minimum wage rates and National Insurance contributions rising this month, the NHBF shares advice on how to manage the increases
Why I ♥ BEAUTY...
The beauty industry offers more than just treatments, with many therapists building strong relationships with customers. We asked you to share your most meaningful client moments – the ones that make you proud to be a beauty therapist
Keys to COMMUNICATION
With any treatment, it’s essential clients understand about any potential pain, downtime or complications. Tracey Dennison outlines her three pillars of communication for these issues to help salons avoid misunderstandings or complaints
NEW opportunities
There are many benefits to taking on a beauty apprentice, but you need to be up to date with the rules. The NHBF explains what’s new with apprenticeships, including Trailblazer standards, financial incentives and changing pay rates
Spotlight on... VITAMIN D
This fat-soluble vitamin is one of the most critical for biological function, helping boost bone, muscle and skin health. Amanda Pauley reveals how the “sun vitamin” works, what causes a deficiency, and how to use it both topically and orally
FAKE news
Counterfeit products present a huge challenge to the beauty industry. Melanie Macleod explains how to help clients spot a fake
Consultations & insurance
Recording the correct consultation notes for each procedure is vital – both for client safety and to guard against potential claims. Insurance specialist Rosie Barrington explains why
Spring BACK
Put the spring back into your clients’ skin with these advanced aesthetic devices offering the latest toning and acne-clearing treatment protocols
GENTLE ACTION
Soothing products for sensitised skins and lasers that treat all skin types safely top the launches list this month
BEAUTY FROM WITHIN
Nutrigenomicist and founder of Team Gene Skin Karen Harrison shares how looking at your clients’ genetics could reveal the answer to their skincare concerns
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